It's a day those of us who are
serious about marketing should
pay attention to...
A year ago today, the entrepreneurial
direct marketing world lost the
single best and most influential
educator it's ever seen - or is
ever likely to see:
Gary Halbert
For those who are "new" to the game,
it would be very easy not to know
this.
These days everyone's a "genius"
you know.
But Gary really was one.
It's hard to imagine how barren
the world of "how to market"
education was before Gary came
along.
There were really only two choices
BH (before Halbert):
1. The brutal school of hard knocks,
paying for your own mailings and
hoping and praying they worked well
enough so that you could eat next
week.
2. Lucking into a situation where
you'd meet someone who:
a) actually knew real marketing and
b) took personal interest in you and
helping you learn. (About equal to your
chances of winning the lottery.)
The Internet has changed all this
of course.
Now the "school of hard knocks"
while still a reality is much more
forgiving than in the old direct mail
only days.
But solid guidance?
In a way, that's harder to find this
than ever thanks to the profusion of
overnight marketing experts who seem
to crop up daily.
Gary was deep.
He cut right to the heart of the matter on...
* How to write great ad copy
* How to improve the profitability of your business
* How to find real opportunities
Here are three videos of Gary in action.
No one's ever made it clearer.
http://www.garyhalbertlive.com/
Ken
P.S. Next time you're tempted to drop a bundle on
the newest guru-of-the-month, make sure you've
invested a little time in learning Gary's approach
first.
Knowing Gary's work will help you quickly separate
the posers from the real deal folks.
Ken McCarthy
The System Seminar
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