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ProBlogger Book Launch - Highlights and Updates From the Pre-Launch

Posted: 22 Apr 2008 07:47 PM CDT

It’s time for a little ProBlogger Book Launch Update.

A number of readers have been asking how the launch is going and are watching some of what we’re doing for their own launches - so let me share a few things we’re learning and seeing (plus I’ll give you a chance to win a copy below).

Sample Chapter Getting Good Reviews

Making a sample chapter available for downloading has been something well worth doing. We’ve seen it downloaded thousands of times and I’ve had some good feedback on it. If you haven’t already got your sample chapter just signup for our email list at ProBlogger Book. You’ll get taken to a page where you can download it and will be signed up for a weekly blog tip (which you can unsubscribe to at any time).

Blog Networks are Buying the Book in Bulk

One of the things I hadn’t expected (but should have) is that we’re seeing a number of blog networks buying the book to give to their bloggers. It makes sense, blog networks want their bloggers to improve their blogging as it benefits the network as a whole as well as giving the blogger a little bonus. In a sense these networks are using the book as a training manual for their bloggers. At just over $16 per blogger it’s a fairly economic way to teach your bloggers!

Ad Networks are Buying the Book in Bulk Too

Similarly a couple of ad networks are putting in bulk orders for the book also. The reasoning for it is that they’re going to use it as a prize for their publishers and/or are giving it to their publishers to help them improve their blogging (which again helps the networks and creates some goodwill among their publishers).

Using the Book as a Bonus for Internet Marketing

‘ve heard just now of one Internet Marketer who is talking about using the book as a ‘bonus’ on one of the products that he’s preparing for launch. He’s thinking of throwing the book in as a free bonus with every course he sells. Again - at just $16 this doesn’t cost him much but provides his product’s purchasers a nice little extra when they sign up for his course.

Want to Buy it in Bulk?

If you’re wanting to buy the book in bulk 50-100+ books let me know and I can introduce you to someone at Wiley (our publisher) who can talk to you about options for discounts (although Amazon have it fairly heavily discounted - 39% off retail in the lead up to launch).

Reviews and Interviews

In the week around launch expect to see some buzz about the book. Our publisher is sending quite a few review copies out to bloggers and Chris and I are doing plenty of interviews and even a few guest posts on other blogs. The strategy is to get our names and the book out in front of plenty of potential readers - especially outside of the blogging about blogging niche.

Sales Figures

I’m yet to see any official sales figures but the book has been as high as #300 on the best seller list at Amazon. This figure rises and falls depending upon what promotion we’ve been doing but it’s great to see the book doing well in different Amazon best seller sections.

Launch Dates

The book is due to leave the printer on 28 April and should hit Amazon and other stores in the days that follow. Amazon have it listed for a 5 May launch but I’ve noticed on previous launches that they often ship books a day or two before the dates that they give. Hopefully those of you who have ordered one will you’ll have your the first week of May!

WIN A COPY

There are a number of competitions running around the place already where you can win a copy of the book (another way that people are using it) but I’m going to be giving a few copies away in the coming weeks.

One way that you can put yourself in the running is to subscribe to ProBlogger via email. You can do this at the top right hand side of the blog by entering your email address in the field there. This will sign you up to a daily update of the latest posts from ProBlogger - you can unsubscribe at any time. I’ll draw a random subscriber’s email out on Friday.

1. Set aside time to interact

Perhaps one of the best tips that I can give is to be proactive in setting aside time to be accessible to readers. Almost everything else that I mention in this post will not work at all unless you DECIDE to be an accessible and engaging blogger and then put your money where your mouth is and actually set aside the time to BE accessible and engaging.

I personally find that I can have all the great intentions in the world to interact with people but that unless I block out time to do it that other ‘urgent’ things crowd out this time. Diarize time for some of the activities that I mention below - or you may never do them.

Clock Image by Mike9Alive

2. Give Readers an Appropriate Way to Contact You

The fastest way to cut off the interaction that you might have with readers is to fail to provide them with any way to get in touch with you. Conversely - the more obvious a way you have for people to contact you the more likely they are to use it.

You’ll notice in the title of this section that I included the word ‘Appropriate’. This is important. Why you ask?

In the early days of this blog my contact page contained so many ways to contact me that it actually became a bit of a nightmare to manage. I had email address, a contact form, my cell phone number (later changed to a SkypedIn number), 4 instant messaging options, profile pages on numerous social media sites… and more. The problem is that I had so many people getting in touch with so many mediums that I spent half my day switching from one medium to another to check if people had been in touch and to respond. It totally destroyed my productivity and ended up being frustrating to those trying to get in touch.

These days my contact page attempts to funnel people into the direction of email via my contact form. It gives people the ability to connect with me via Mail and Social Media sites but makes it obvious that the contact form is the most effective method of getting in touch.

3. Interact in Comments

I don’t believe that you need to reply to every comment on your blog (I personally try to develop blogs where the community helps each other) but I think it’s important to have a presence in your own comments section. This is not easy when you have hundreds of posts and thousands of comments a month - but it is one way to keep yourself accessible to readers.

4. Reply to Emails

Readers leaving a comment on your blog is one way that they reach out to you, but when they email you they are taking an extra step towards interaction with you and wherever possible I’d encourage you to respond to these readers as a priority. Again - it’s not easy, but if you have an effective email system like I described yesterday you can drastically improve your response rate. I personally have room to improve in my comments section but am finally getting on top of replying to emails and have noticed a real impact as a result.

5. Get help to manage your communications

If the above two points are too hard for you (ie replying to comments and emails) then you might need to get some help. In the last few months I’ve had Lara helping me with my own comment moderation here at ProBlogger and have found this really helpful. She’s able to answer some comment concerns herself (particularly while I’m asleep or away) and emails me important comments that I need to be aware of that she moderates. Some bloggers also have people help them with emails (something I don’t do at this point). In a sense outsourcing in these areas or hiring a virtual assistant is all about ‘triage’ - ie filtering comments and email that you don’t need to see/be aware of (for example comments that say ‘great post’ or emails that are FAQs and that can be answered with a quick link) and pulling out those that are more important.

I’d be very wary of completely outsourcing this area of your blogging as it’s important to be aware of what’s going on in your comments section and emails - however it can take some of the load off and help you become more effective.

6. Video/Streaming

One of the most effective things that I’ve done in the last year in terms of becoming more accessible to readers is to do more video and to do the occasional streaming video chat session. Video adds something very powerful to a blog. It gives you a voice and personality in a way that text cannot. While it’s a strange feeling at first I’m coming to love the video component of ProBlogger. Streaming chats are particularly good as they are live, fully interactive, give you a sense of what is on the mind of readers and is much more conversational than writing a post and then interacting in comments as it’s real time.

7. Write Conversationally

The way that you write has a massive impact upon the way that you’re perceived. Some bloggers write in a very closed and ‘distant’ voice while others are incredibly engaging and conversational. Some of this is difficult to define but a few tips on becoming more conversational in your writing include:

asking questions of your readers - invite them to interact
asking questions of yourself - asking a question in your post and then proceeding to answer it
sharing experiences - tell your readers how you apply what you write about
sharing mistakes - showing you are human and fail makes you relatable
share questions that readers ask - this beds your posts down in reality but also shows that you interact with readers

8. Twitter

One of the things I love about Twitter is that it has opened up a whole new arena for me to interact with readers. Many ProBlogger readers now follow me on Twitter and have reflected back to me that they enjoy our interactions there. Part of the reason that I love Twitter is that it’s so concise. Interactions are 140 characters long so people don’t expect too much of you but the interactions can be very conversational, personal and effective.

9. Other Social Media

Not into Twitter? Have readers that don’t get into it? That’s ok, what about another social media site that is more suited to you and your niche? I was a amazed a few months back how many of the members of Digital Photography School’s Forum use Facebook. It shouldn’t have surprised me really but Facebook is a much more accessible place for non Web 2.0 savvy readers to connect with you. Why not start a group for your blog there?

10. Interviews

Not every blogger will have the profile to be interviewed by others but if you get the chance it can be very worthwhile. For starters it’s a good way to find new readers but it is also good at putting you in front of your current readers in a new setting where they see a different side of you. For example, you wouldn’t believe the response that I’ve had over the last few months from doing this interview on work life balance and being a Dad. The interview touches on blogging but its really on a topic that I don’t regularly write on and it opened up a different side of me that for some reason people found very engaging.

11. Conferences

I wish I could do more conferences and meetups than I do because it is perhaps the most effective way of engaging with readers. It is amazing way of growing relationships with readers and other bloggers in your niche.

The face to face networking interactions that you have are priceless and the opportunities that you might be able to take to speak or participate in panels or workshops put you in front of people and add to the perception that you’re ‘out there’ and interacting in your niche.

Image by Tris

12. Vanity Watch

One last tip that can help you have the appearance of being much more interactive on other blogs than you actually are. Set up a vanity watchlist to monitor what people are saying about you and your blog. In this way you can be notified when someone else mentions you and can drop by their post and leave a comment either thanking them for the link, responding to a criticism or answering a question that they might have. Leaving this type of comment shows other bloggers that you care about how they view you, that you’re willing to interact not only on your own blog but theirs and it can help you sort out misconceptions or other problems that could potentially hurt your brand.