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Online Advertising for Newbies - SXSW Podcast Posted: 22 Apr 2008 01:13 AM CDT The session that I participated in as a panelist at SXSW is now available here. It’s a panel so it covers a fair bit of ground and includes information on ad networks, affiliate programs and other topics associated with making money online. Share This

When Google AdSense Doesn’t Provide Relevant Ads On a Blog Posted: 21 Apr 2008 05:59 PM CDT AdSense is a wonderful way to make money from blogs for many bloggers - however it’s not always suitable. Check out this post looking at the ads that AdSense put up on a blog for women over the age of 40. Ads included (to name just a few): MEET MARRIED WOMEN! Married but looking? Meet LOCAL married women right now! OLDER BLACK WOMEN: Free to join. 1000’s of pictures of beautiful older black singles. HISPANIC WOMEN ONLINE: Find your interracial match on line. MARRIED BUT LOOKING: Discreet affairs for men and women have never been easier. AdSense is great when you have a topic that is focused upon some kind of product or service - or a topic that is directly associated with a type of product or service - however when you have a topic that is a little more open to interpretation or vague (and not I’m not saying Women over 40 are vague!) AdSense often produces ads that are less targeted. The same is true in my experience with AdSense on religious and political blogs. Their bots look at words like ‘Spiritual’, ‘Christian’, ‘Democrat’, ‘Clinton’, ‘Muslim’ and doesn’t know what you’re saying about these things - it’ll quite often guess wrong and put up something that is completely the opposite to what your blog is about. When AdSense serves irrelevant ads to your blog it doesn’t mean that your topic is no good, just that you might want to go back to the drawing board and find another way to monetize it. The take home lesson is that when you’re first using AdSense on a blog to watch the ads that it serves up. Keep in mind though that sometimes the ads will start off un-targeted but that they improve after a day or two (perhaps as it learns what does convert and what doesn’t on your blog). Share This

How to be a Ruthless Blogger (and Become More Productive and Focussed) Posted: 21 Apr 2008 09:16 AM CDT Sometimes to grow your blog you need to be ruthless - otherwise you’ll become distracted, unproductive, lazy, unfocused and or lose your passion for blogging. Here’s 7 areas that I’ve found myself becoming more and more ruthless in in my blogging: Image by LLimllib 1. Declare war on comment spam Letting comment spam get ahold of your blog’s comments area can really hurt your blog. It has the potential to impact your brand and even how your blog ranks in Search Engines. 2. Set yourself deadlines At the core of every good blog is regularly posted fresh new content. Sometimes it gets hard to keep yourself motivated so setting yourself posting frequency deadlines can help keep your blog ticking over. I don’t set myself deadlines for particular posts do have a posting frequency and some general times of the day for new posts that I aim for every day. 3. Develop an effective email system As your blog grows you’ll get a more and more cluttered inbox. As a result it’s really important to think about how you’ll deal with it ahead of time. Develop a system of filtering unimportant emails, highlighting important ones and get a system in place to keep your inbox down. I’ve outlined some of my own email system here. 4. Develop default email responses Related to managing your email is developing a system to answer the most frequently asked questions and requests that you get. I have 7-8 draft emails stored in Gmail that I am constantly opening up to use as responses to readers. Also helpful to cut down the number of FAQs that you get asked is to develop a FAQ page and link to it from your contact page. Even if people don’t use it before contacting you it’s a useful link to point people to. 5. Develop standards for guest posts If you choose to go the route of featuring guest posts on your blog (or hiring bloggers to write for you regularly) it’s important that you set some guidelines in place to ensure that the quality of content stays high. This is something that you need to first work out in your own mind and then to communicate to your guest posters. The more guidelines you can give them not only about quality but also how you want posts formatted the less time you’ll need to spend editing posts. I have developed a page for my Guest Posters which has been very helpful. 6. Eliminate distractions from (and protect) your ‘Golden Hours’ I find that there are certain times in my day when I am more productive than others (for me it’s mornings). These times need to be kept as ’sacred’ times that you reserve for those activities in your life that are core to the running of your blog. I reserve these times for writing the majority of my posts. In these times I switch off Instant Messaging, Twitter, Phone, Email and often get offline and out of the house altogether so that I am able to be completely focussed on the task of writing. 7. Take time off Being a ruthless blogger is not all about driving yourself harder or making yourself more productive - sometimes it has more to do with when to take a break from blogging. Blogger Burnout is a problem that hits many bloggers when then immerse themselves in blogging. As a result it’s important to take time off. I like to attempt to do this on a number of levels including each day (I take time off for lunch, exercise and in the evenings for family), each week (I have a much much lighter weekend and attempt to have a complete day off on Sundays) and periodically (taking a week or more off blogging every now and again is where I find myself most refreshed). Each of the above are about developing ‘boundaries’. Boundaries about what you’ll do (and won’t do), when you’ll do things (and when you won’t) and where you’ll allow your blog to go (and not go). The purpose of the boundaries isn’t to make you more inaccessible or insulated but to make you more productive, focussed and to serve those your blog is for more effectively. As I write this post I realize that there are plenty of other areas that this ‘ruthlessness’ is important in. Quality of posts, responding to comments/reader questions, spelling/grammar and even the topic of your blog (and when/if you’ll go off topic…. etc What other areas do you think bloggers need to tighten up, establish boundaries in and become more ruthless in? What rules and practices do you work with in your own blogging? Share This

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