About Small Business Info: All It Takes is a Little PR

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	from Darrell Zahorsky Every day millions of small businesses fight for market share. For a few, their business builds a loyal following and is favored by the press. Michael Kobold of Kobold Watch has such a business. His company sells high-end watches. Michael defies the norm by producing only 2500 watches a year and even charging celebrities for a watch as opposed to giving them free merchandise. Kobold Watch has garnered the attention of the press ranging from Playboy and Bazaar to Inc Magazine. Using PR is a low-cost marketing alternative to expensive advertising.
In the Spotlight

Getting PR in Your Town In business, getting effective media coverage is often crucial to success. Doesn't matter how good you are if they don't know you're out there. But, there are realities to remember about the media, wherever you do business. - Entrepreneurs Guide Scott Allen             More Topics Free Publicity Is Like Money In The Bank Small Business: Canada 10 Differences Between Advertising and Public Relations Advertising Use Social Bookmarking to Promote Your Small Business Home Business Get PR with Corporate Awards Stand Out in a Crowded Market Get Your Consulting Business Mentioned in Articles Consulting / Freelance Become a Recognized Expert 6 Steps to Developing Your Public Relations Marketing experts will tell you that a well planned public relations campaign is often far more effective than advertising. This tutorial will assist you in developing and creating the core of your public relations campaign in six easy steps. - Marketing Guide Laura Lake   Low-Budget High-Impact Marketing Plan The secret to creating a high-impact marketing plan is to optimize your limited budget. A one-time radio ad blitz, glossy brochure, or flash-enabled website will quickly erode your budget and derail your marketing plans. Use low-budget marketing such as becoming news-worthy to get your message out to your customers on a regular basis, and watch sales revenue grow.     Sponsored Links   Spring Home Makeovers: Simplified Home Projects Made Easy Get everything you need to know about sprucing up your home for spring, from room redesigns to quick DIY projects.

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