| Upcoming Events ### GOLD Mentorship Group Call (Copywriters only) *April 8, 2008* 1PM-2:30PM PDT 2PM-3:30PM MDT 4PM-5:30PM CDT ### Sterling Inner Circle Virtual Mastermind Group *Watch What Lorrie Does Best* -- Members Only -- Wednesday, April 16, 2008 12PM Noon-1:30PM PDT 1PM-2:30PM MDT 2PM-3:30PM CDT 3PM-4:30PM EDT
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### | | | | Are you one of those college basketball fans going nuts over March Madness this past month? Lorrie is on Cloud 9 because her beloved Tarheels made the Final Four and are heading to Texas!! The North Carolina Tarheels took the No. 1 overall spot in the NCAA Tournament rankings. The Tarheels, coming off an 11 game streak, set a record for the number one seed placement - 12 times. They have not lost a road game all season and are the top rebounding team going into the championship. Well, it seems March Madness has affected the entire Red Hot Team too. Lorrie and Mr. Red Hot Copy are out of town at the Marketing & Money-Making Super Conference in Nashville all week, so the Red Hot Team is in charge of managing the store . . . and we've gone crazy with power while the boss is gone! Since April First is a day for absurdities, we'repulling a prank on Lorrie by rolling back the price of her Red Hot Copy to Woo Your Target Market system to the old price of $247 - but only until Friday, April 4th! If you've hesitated getting this step-by-step system, the wait is over. For the next few days, you can buy it at the old price! Click Here to purchase it at the old price. This is Lorrie's basic copywriting product designed to help entrepreneurs who are just getting started and is a must in your reference library if you've already gotten a handle on writing your copy or just starting out. We want to surprise Lorrie by clearing the shelves making room for her most recent copywriting product "Speed Copywriting Workshop Home Study Course." Who knows if we can ever pull off another surprise price cut like this again?! But wait a minute! Tell your friends and acquaintances to get in on this Hot Deal right now! This special price goes away on Friday, April 4th from $247 back to $347 once again. Learn more now. Most women can't resist saving money and now YOU don't have to wait another day! Click Here to purchase your own copy at the old price. We hope you love this week's ezine as much as we did in putting it together while Lorrie is away. In this issue of Copywriting TNT, meet Marcia Hoeck who's article today promises to show you how to capture your prospect's attention. Let us know how you enjoy it. Peace & joy, Linda, Cathy, & Cyndi | | Volume 5, Issue 21 | 28 May 2007 | | | EVENTS ______________________________________ Join me at my live event: "The She Factor" (sizzle) Topic: How to Find, Catch, and Keep Your Share of the Female Market Date: October 2, 3, and 4, 2008 Location: Los Angeles, California You don't want to miss your chance to hit this segment of your market. I'm announcing the details of this event very soon so watch for my emails. This is HOT, HOT, HOT! Watch for details!! _______________________________________ Happy Birthday to YOU! April Birthdays! Monique D'Balcazar (4/5); Cathy Z Wilson (4/5); my sisterElizabeth Douglas (4/10) Gabriella Gregori (4/10); Brian Ochsner (4/12); & Barnabus Ng (4/17) Now what about YOU . . . I want to mention your birthday with your permission. I've already received tremendous response and we are adding names to celebrate you and how far you've already come. Thanks for sharing with us. Can we mention your birthday? Don't be shy. Please email supportchicken@gmail.com with the subject line reading BIRTHDAY. Just tell us your name as well as the month and date. We want to acknowledge you on your special day! | The Sterling Buzz . . . Our next call is Wednesday, April 16, 2008 at 11am Pacific / 2pm Eastern TOPIC: Watch What Lorrie Does Best with Lorrie Morgan-Ferrero. Are you a member in good standing of the Sterling Inner Circle. If you're not a member yet please join us now by clicking here so you can take advantage of this and many other member goodies. Already a member? Just login to the Sterling Forum and enjoy the benefits of being a member of this exclusive group today. | | By Guest Author: Marcia Hoeck One of the most perplexing elements of marketing is capturing the attention of the audience. No matter who your intended audience is, they are bombarded with information. The question of how to cut through the clutter and grab prospective audiences' valuable and fragmented attention is paramount - without it, we have nothing. One thing is for certain: you must capture your prospect's attention before you can sell him anything, change his mind, or move him to act. In order to understand, the brain has to focus on one source of information at a time. Attention:
helps us screen out the irrelevant
helps us consider the appropriate response
chooses information that will enter in, and stay in, awareness Your prospect's mind works like your cat's mind works, screening out all information it doesn't consider relevant.  While not many of us know what all-consuming information (or lack thereof) is cluttering our pets' minds, we know lots about what's occupying our prospects' attention. The following are a few of the many obstacles that must be overcome when vying for prospects' attention: The proliferation of available products and services Increased competition The multiplying methods of disseminating products and messages Buyer sophistication Information overload People want instant gratification You have to give your prospects a reason to pay attention. Stop and think - "is what we're doing relevant enough to get past the filters of our prospects' brains? With all the available information out there, is ours powerful enough to be chosen to enter in, and stay in, our prospects' awareness?" While I've got your attention, you might want to visit my Meaningful Marketing blog for further discussion on capturing attention, including the two main reasons most prospecting and marketing efforts fail to capture attention, and how to overcome them. ABOUT THE AUTHOR: Marcia Hoeck is president of Hoeck Associates, a leading strategic branding and marketing firm. Get her FREE special report, "10 Powerful Ways to Supercharge Your Marketing" and her FREE online Marketing Tips at http://www.hoeck.net. | | Smart & Sassy Success Tips!  By Melani Ward There's a saying, 'Your income and level of success are the average of the five people you hang out with most'. If that's true, it's important to surround yourself with big thinkers, people who are moving, growing, learning, and succeeding as a way of life. Pay attention to those around you. If you don't spend enough time with people who think big, make a change. Just as being around positive and upbeat people puts you in a good mood, being around implementers and successful people will bring the same out in you. ABOUT MELANI: Melani Ward is a copywriter, business coach and the founder of Hot Button Copy. She helps women entrepreneurs make more money, attract more clients, and put the fun back in their business so they can have the lifestyle they deserve. |  Lorrie recommends . . . | Hot Deals ... _____________________________________ Mystified By Internet Marketing, SEO and Organic Web Rankings? Finally, simple tips to increase your visibility are available. IT is possible to make your mark without breaking the bank. Check out this recommendation by expert Copywriter and Marketing Strategist, Lisa Manyon and increase your exposure today. Ezine not making you money? You could be sitting on a gold mine! When the window of opportunity opens, the smart people stop and take a look. Check out what brought Randy Gage out of retirement and how you can make a serious income at www.JumpStartYourEzine.com Discover how a 54 year old Massage Therapist got rid of acne scars she's suffered with for over 30 years since she's been using this Asian Beauty Skin Care Secret just released in the US. Free Report Desperately seeking a full-service internet marketing support system? 1 Net Marketing Service is your one-stop-shop for strategic internet marketing solutions, specializing in the 1ShoppingCart.com System (or any of its many private labels). We integrate and implement while wearing our internet marketing hats so you can spend your time on what you're best at. www.1netmarketingservices.com By delegating tasks to pros, you actually buy time. We ghostwrite up to a year's worth of blog posts and monthly articles for your newsletter. This saves you more than 150 hours per year! Delegate to us and you'll discover how investing this time on growth -- not minutia -- catapults your business in 2008. www.editcopyproof.com _____________________________________________ ENTREPRENEURS, don't let the flu season 'bug' you! The best health insurance is your immune system. A true antioxidant, Kangen™ water is what the Japanese rely upon to stay healthy. A medically approved device in Japan, Enagic brings you immunity in a glass. An entrepreneur's greatest enemy is illness. Stay healthy. Sleep better. Gain optimum energy and more stamina . . . forever. Visit www.WaterByEnagic.com to see how it's done. _____________________________________________ Are you reading this? Then why not put your ad here too! Just visit our ezine info page. Disclaimer: Neither Red Hot Copy nor Lorrie Morgan-Ferrero endorses the accuracy or reliability of any of the paid advertisements above or the quality of any products, information, or other materials displayed, purchased, or obtained by you as a result of an offer in connection with any ad. Please do your own due diligence BEFORE purchasing any product. Be careful out there! We care about you! | | | Sincerely, 
Lorrie Morgan-Ferrero
Red Hot Communications Inc
P.S. By the way I understand some of you are still using my old Studio City address. Please don't use that address. We've been losing a lot of mail that goes there. So if you are sending anything please use the 16141 Cohasset Street, Van Nuys, California 91406 address. Thanks so much! | | |
