Online Money Making Millions: [Copywriting TNT] - 3 Simple Secrets to Building Customer Relationships

Do you ever get so giddy with anticipation you find it hard to concentrate? Like when you were a kid trying to force yourself to go to sleep so Santa would get there sooner? Well that's how I feel right now. Know why? It's only 4 days away till David Neagle's F*R*E*E one day event here in Los Angeles! Woo hoo! It's called "X-Country Tour" because he's traveling across the country doing these live events in LA, Houston, and Baltimore.

Lorrie and David in Nashville jail

I've been quietly studying mindset and Law of Attraction for years, but it wasn't until I heard David's no-nonsense approach that I was able to truly sink my teeth into it . . . and get results. I believe he's the most authentic and clear voice in this field I've ever encountered. Maybe it's just my experience but I don't think so. He's helped so many people manifest their dreams so fast.

Anyway, I understand they are 92% full in LA (and a lot of attendees are actually flying in from out of town). I jumped on this opportunity the second I first heard about it. Will I see you there? Get the full story here. Come say hi on Saturday if you're registered.

Volume 5, Issue 21

28 May 2007

EVENTS

Topic: "Turning Your Words Into Dollars - Why Writing Copy is Like Having a License to Print Your Own Money!!!"

Date: On Wednesday April 30^th at 5:30pm PDT / 8:30pm EDT, I'm doing a FREE Net-Gathering for The International Community of Daring Women "The Daring" for short with Francine Allaire founder of "The Daring".

Click here to view the details of the money-saving, limited-time offer.

I am excited to be involved with The Daring, a global membership community designed to inspire women, like you, to live more daring, passionate and empowered lives. Francine Allaire's, whom I have personally met, (she attended my Copywriting Bootcamp) is a dynamic woman with a big vision for The Daring. She is building a community where women connect, soar and share together globally. A community of women empowering women to create the lifestyle and business or career of your dreams, on your terms.

I hope you'll join me in accepting the dare. I look forward to seeing you online and offline in The Daring community of women who soar!

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Join me at my live event: "The She Factor" (sizzle)

Topic: How to Find, Catch, and Keep Your Share of the Female Market

Date: October 2, 3, and 4, 2008

Location: Los Angeles, California

Do you make the primary buying decisions in your home? According to the Yankelovich Monitor, women make 85% of all consumer purchases including:

91% of new homes
66% new computers
92% of vacations
80% healthcare
65% of new cars
93% food

We're exploding traditional marketing methods during this 3-Day, exclusive SHE-FACTOR event, tailoring them to tap into the SHE-FACTOR . . . and the bottom line - increasing YOUR bottom line.

Network with the pros to increase business contacts.
Think about your business in terms you hadn't explored before.
Walk away with new and innovative ideas you will apply right away.

You won't want to miss the proven knowledge shared by our panel of 5 expert speakers. You'll fully understand how to find and identify your female market, speak to them to make the sale and keep them as loyal customers. I love being a woman today!

Learn more here: THE SHE FACTOR

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Happy Birthday to YOU!

Barnabus Ng (4/17) celebrates a birthday!

Now what about YOU . . . I want to mention your birthday with your permission. I've already received tremendous response and we are adding names to celebrate you and how far you've already come. Thanks for sharing with us.

Can we mention your birthday? Don't be shy. Please email supportchicken@gmail.com with the subject line reading BIRTHDAY. Just tell us your name as well as the month and date. We want to acknowledge you on your special day!

The Sterling Buzz . . .

Sterling members have clout! Watch Lo transform sales copy from 'nice' to copy that stands above the rest during this teaching webinar. Sales copy critiques like this are valued at $2,495 but as a Sterling member you get access for only $39.95. Sharla Jacob's runs a successful heart-based business where she teaches you to live your life purpose.

Don't miss looking over the shoulder of an expert Wednesday, April 16, 2008 at 11am Pacific / 2pm Eastern as Lorrie reveals why she is considered the number one female copywriter in this industry.

Peek over Lo's shoulder as she renovates copy from ho hum into a magnetic, profit-pulling sales machine.

Are you a member in good standing of the

Sterling Inner Circle.

If you're not a member yet please join us now by clicking here so you can take advantage of this and many other member goodies. Already a member? Just login to the Sterling Forum and enjoy the benefits of being a member of this exclusive group today.

3 SIMPLE SECRETS TO BUILDING CUSTOMER RELATIONSHIPS

By Guest Author: Marcia Hoeck

Have you ever enjoyed learning so much that you inhale the information in big gulps, and think your head will explode? That's how I felt when I attended Alexandria Brown's Online Success Blueprint Workshop in Los Angeles November 8 -11.

I've felt for some time that traditional marketing communications and design firms were missing some critical understanding when it came to marketing and selling online - our years of offline training didn't prepare us for the invisible online customer and the new ways in which he'd search and buy. So I felt it was my duty to learn what successful online marketers knew that I didn't. Ali's 3-day workshop was a great learning experience - power-packed with information, presented in an easy to absorb manner. And I learned some major differences between successful online and offline marketing approaches.

Relationships always matter.

But by far the biggest thing I came away with is the major similarity between online and offline marketing - and that's the importance of relationships. Offline and online, marketing is built on relationships. There are different ways of building relationships with people no one in your company will probably ever meet in person, but the bottom line is that people buy products and services from people and companies they like and trust, and ignore those they don't.

Whether you're marketing online or off, it's important to remember that people still like to buy from people. Even when purchasing from large product-driven companies, customers want to know that there are real people behind the company, and they gravitate to organizations that have values, things that they stand for, and go out of their way to connect. Starbucks fans don't only like the coffee, they love the fact that Starbucks is generous with health care for their employees. Nordstrom's customers have long been smitten by the extraordinary personal attention given to customers. And Amazon's customers feel close to their invisible book source, which routinely finds new ways to personalize and offer the help and products that they crave. That's why it's important for you to establish real relationships with your customers, too, and to continually work on building them.

Here are three simple secrets for building those important client relationships.

1. The "who" is more important than the "what."
This is one of Alexandria Brown's mantra's (see my intro, above), which she attributes to Dan Kennedy, of direct marketing fame. Ali maintains that in order to influence, it's important to make sure you're talking to the right people, and in front of the correct audience. You can have the best product or service in the world, but if you're building relationships with the wrong target market, you won't make sales. Find your ideal customer first, then you can start building the relationship.

2. You have to be top of mind with your customers - all the time. Building relationships is a long-term proposition - it doesn't happen overnight. Many organizations take steps to build customer relationships with tactics and programs that they find difficult to sustain, and then abandon them. Regular phone check-ins with customers sound like a great idea in January, but dwindle off as the year progresses. Direct mail programs are suspended because of lack of response. And online programs like e-newsletters and blogs are discontinued for lack of time. This is difficult, I know, but listen to this: one online study found that the most stated reason for purchasing a certain product or service was that it was the product or service needed at the time. This means we have to be there, in front of the customer or prospect, all the time - or they'll choose someone else who is.

3. You have to make it easy for your customers to work with you. Here's an interesting way to look at making things easy for your customers, relayed by Bill Glazer, Dan Kennedy's partner (he spoke at Ali's workshop). He says that the old story of "give a man a fish and you'll feed him for a day, teach him to fish and you'll feed him for life" isn't true when it comes to customers. Customers, he says, don't want to learn how to fish - they don't want to think that your product or service will add work for them in any way. Busy customers, he says, "just want the damn fish." They don't want any extra work. You have to tell them exactly what you'll do for them, how it will help them, and exactly what they need to do (hopefully not much) in order to get them to act. Make it easy. Just give them the damn fish.

ABOUT THE AUTHOR

Hoeck Associates is a leading strategic branding and marketing firm. We believe that instead of focusing so much on promoting products and services, organizations need to start revealing more about "who" they are as a company and how that relates to the product or service, so that customers can connect with them on an emotional level.

www.hoeck.net
www.hoeckblog.com/meaningfulmarketing

Smart & Sassy Success Tips!

By Melani Ward

Do you ever find yourself starting a sentence with "if only . . ."? Do you realize that just voicing those words, even if only in your head, can result in immediate negative energy in your body which then brings negative energy all around you? That's because "if only" brings up feelings of lack and scarcity. What if instead you said "I have everything I need"? In fact, say it right now . . . out loud. How did that feel? I bet it had a totally different impact than even thinking about "if only". The fact is that most of us are already so rich in life. We have everything we need, we just don't see it. This week practice saying "I have everything I need" and then pretty soon you'll trust yourself enough to really believe it.

Melani Ward is a copywriter and coach for women entrepreneurs. If you're ready to kick your marketing into high gear, have more fun and make more money in your small business, get your FR*EE report and e-book now at www.9keystosuccess.com.

Lorrie recommends . . .

Are you one of my friends on Facebook - the social sensation that's sweeping the globe? If not, I highly recommend it, www.facebook.com. It's not only a ton of fun but there are marketing secrets you'll uncover as you get more involved. I'll give you a hint - one secret is creating connections and familiarity. Remember, people do business with those they KNOW, LIKE, and TRUST.

Hot Deals ...

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Mystified By Internet Marketing, SEO and Organic Web Rankings? Finally, simple tips to increase your visibility are available. IT is possible to make your mark without breaking the bank. Check out this recommendation by expert Copywriter and Marketing Strategist, Lisa Manyon and increase your exposure today.

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Visit www.WaterByEnagic.com to see how it's done.

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