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Friday, July 25, 2008

About Entrepreneurs: Competing with the Big Boys

About.com    Entrepreneurs
In the Spotlight | More Topics |
  from Scott Allen
Conventional wisdom says that it's difficult, if not impossible, for small businesses to compete directly with big retailers. Nothing could be farther from the truth. Small businesses have many advantages over larger retailers. The trick is simply not to play them at their own game.

 
In the Spotlight
Competing with the Big Boys
It can be pretty scary when you first face competition from a retail giant, whether online or across the street. But that fear may be misplaced. Small businesses have many advantages over larger competitors. Learn how to play to your strengths and you can find a peaceful and profitable coexistence.

 
           More Topics
What's So Small About Your Business?
When asked what you do, how do you answer? If you say, "I run a small (fill in the blank) business," you may be limiting your opportunities needlessly. Small is in the eye of the beholder. Don't make pretenses about being larger than you actually are, but don't shoot yourself down either.

 
Seek an Edge by Finding Your Niche
The most effective way for small businesses to compete with larger businesses is to identify a niche that is too small for larger retailers to target, then market to it effectively and serve it well.

 
 
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