About Entrepreneurs: Find and Dominate Your Niche

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	from Scott Allen Clearly defining your niche -- what makes your business unique -- is key for long-term entrepreneurial success. It shouldn't just be an afterthought or a marketing campaign -- it's an integral part of how you define and position your business.
In the Spotlight

Niche Marketing: Targeting the Best Prospects Occupying a niche means you won't be competing with a lot of similar businesses solely on price. And because you will be selling products and services that are customized to the specific needs and predispositions of a select group of people, you can often charge more. Your products and services serve a market that can't easily find alternatives.              More Topics The Funny Thing About Niche Marketing It's counter-intuitive Cotton Candy Marketing How NOT to differentiate yourself Choosing a Business to Start Balancing passion and practicality The Art of the Start Guy Kawasaki's 10 tips for startups Pricing IS Marketing How pricing affects your positioning Honing Your Pitch Distinguish yourself in 25 words or less The Missing Link -- Communicating Your Message Be clear, focused and compelling Seek an Edge by Finding Your Niche The ability to clearly differentiate yourself from your competition is the key to long-term survival as an entrepreneur. Otherwise you end up competing on price, and that's hard to do against larger competitors. In this excerpt from his book, The Engine of America, former SBA Administrator Hector Barreto offers his tips and some case studies on finding your niche.   3 Steps to Find and Know Your Niche Niche marketing doesn't have to be complicated. Here are three simple steps to break you out of a false belief that everybody will buy what you're selling once they learn about it and to help you focus on getting a stronger message across to a smaller number of people.     Sponsored Links   Work Hard, Travel Easy Making Business Travel Easier Get tips for making life easier whenever you have to travel for work. Find out how to get the best seats, enjoy your flights, de-stress when you fly and much more.

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