Continued from previous post about making money all the secrets & Making millions

***When surfers don't find what they're looking for, they leave ... quickly and forever.
The web has changed business dramatically. If you don't give your readers what they're looking for, they'll easily find it elsewhere. Finding what you're looking for is getting easier and easier and consumers know it. So, if you don't give them what they're looking for (and fast), they'll leave your site and never come back.
In addition, the breadth of what your surfers are looking for is large. Your goal should be to deliver value to the greatest number of people you can.
The moral: The more people's needs you meet, the more money you'll make and you only have one chance to give your readers what they're looking for.
Here's a quick recap:
1. Repeat visitors are where the money is. 2. Consumers want lots of options to compare. 3. People buy from sites that 'exude' authority. 4. People buy from sites (and people) that are information rich. 5. People are smart and are privy to your tired sales please. 6. People love new stuff. 7. Surfers needs vary widely and if you don't find what they're looking for, they leave.
Got it? Now let's look at how one makes money - knowing all of this...
2 simple steps of making money from your website.
Making money on the internet consists of two extremely simple things. Getting traffic to your site and then getting it to either; buy something, click an ad, buy something from someone you link to, or view your site's pages. For these actions, you'll either make a sale, get a very small commission for the click, an affiliate commission for the product sold or impressions for your ads. So really, the formula is broken down to doing two things:
#1 Get traffic to your site (off-site monetization / marketing) #2 Get traffic to perform an action (on-site monetization)
'Waste not, want not' - Mothers agree: your on-site monetization is more important than anything.
Who knew that when I was 8, Mom's advice would ring so true.
Through our own analysis and some pretty compelling anecdotal evidence, we've found that most website owners could make more sales with simple changes to their current site (at their current traffic levels). By operating more

efficiently, they could be generating more revenue, without the pains of advertising, link building, and other means of traffic acquisition!
Don't believe me? Here's why...
Let's say you want to increase your income by 3x...
To increase your income by 3x with traffic alone is a massive endeavour. It takes time, effort and dollars to create link bait, link campaigns, advertising campaigns and partnerships and in the end, it's risky, because the 'quality' of new traffic sources can be questionable.
Increasing your income with on-site monetization is often much easier, takes less money, less time and is less of a gamble (you're dealing with your current traffic sources, not new, untested waters).
On-site monetization is by far, an easier, more effective strategy.
Of course, it doesn't end here. Follow the steps logically. First make the right on-site monetization changes on your site, increase and finely tune your conversions to make more from the traffic you have, and THEN increase your traffic. If you increase the conversions on your site by 3 times and then (by working on your original goal) increase your traffic by 3 times, you'll earn 9 times as much as you are now!
This holistic approach allows you to spend your time where it counts. Concentrate your initial efforts where you'll make the most money with the least effort - your on-site monetization.
On-site monetization - a short-list of ways to...
Here are a few ways you should be monetizing your current traffic. Some of these may be new to you. Others may not. All of them you should be using (or have good reasons you're not):
- Selling text links - Pay-per-click ads - Affiliate product sales - Direct sales of your own products - Selling ad space/banner ads - Upsells to affiliate products (affiliate marketing) - Paid reviews - name/email collection (and later upsell/email marketing) - CPA offers
Generally speaking, the more ways you have to monetize your traffic, the more sales and money you'll make. Each monetization strategy stacks upon the next for more sales.