Did you miss this?
http://www.thesystemseminar.com/pre/drayton.html
Drayton Bird spoke at our UK System Intensive
and the things he had to say are just too important
not to share with everyone.
Who is Drayton Bird?
In just three years, starting from scratch, Drayton
and his partners built the biggest direct marketing
agency in England.
When advertising legend David Ogilvy wanted break
into the UK market, he concluded the smartest thing
to do was to simply buy Drayton and his partners out.
After acquiring his company, Ogilvy sent Drayton
around the world to teach his hard won direct
marketing know-how to Ogilvy & Mather marketers
all over the world.
===== You missed it, but you don't have to miss out
I realize not everyone was in a position get on a plane
and fly to our event in London to hear Drayton speak.
I also realize that something as valuable as a talk
from Drayton Bird is too important not to share, so
I've taken some of the highlights from his talk and
put them up on the web.
It's not often you get to review the effectiveness
of marketing strategies and tactics with someone who
has been involved in the mailing of hundreds of millions
of pieces of mail over many decades in scores of different
countries and markets.
Now, you can do that, for free, here:
http://www.thesystemseminar.com/pre/drayton.html
Enjoy!
Ken McCarthy
The System Seminar
---------------------------------------------------------
* The System Seminar March 27 - 29, 2009
The annual gathering of *serious* Internet entrepreneurs
http://www.TheSystemSeminar.com
* Home study solutions for Internet entrepreneurs
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* Serious marketing books for serious marketers
http://www.RealMarketingBooks.com
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