About Small Business Info: It's All in a Name

Small Business Info In the Spotlight | More Topics |   from Darrell Zahorsky Whether your naming a new product or business, the naming process is a critical component of your marketing. A good name is memorable and distinct. Choosing your company name plays a part in your marketing message. It's challenging to devise a name that's different but not too atypical. Quirky names like Skeleton Funeral Services (yes, that's a real name) leave the wrong impression with your target market. Learn everything you need to know about naming your business without the big fee naming companies charge.   In the Spotlight The 10 Commandments of a Great Business Name What's in a business name? Everything and nothing. The right business name will help distinguish you from a sea of bland competitors, provide your customers with a reason to hire you, and aid in the branding of your company. A business name won't make up for serious deficiency in your business operations or help you avoid selling. Apply these 10 commandments when choosing a name for your business.              More Topics 5 Approaches to Naming a Business How to Create a Winning Business Name Become a Recognized Expert Trademarks - Understanding Trademarks Tips for Brainstorming a Retail Business Name How To Create a Great Business Name Put Your Business Name to the Test Is Your Name Trademark Infringement Proof? Has your small business taken the necessary steps to protect against trademark infringement? In Elizabethtown, Kentucky, Victor and Cathy Moseley decided to pursue the American dream and start their own business. Among the many tasks to start a company, the Moseley's had to find a name for their lingerie shop. The couple came up with the name Victor's Secret and went on to open their store.   What's In A Name? Six Elements to Naming Your Business Selecting a name for your new business is not easy. A name does more than identify your company. It tells customers who you are, what you do, and more than a little about how you do it. Your name differentiates you from your peers, peaks customer interest, and invites further investigation -- if you do it right. I didn't do it right. At least, not at first.     Sponsored Links   Best Moves in a Bad Economy Save & Invest the Right Way Find out how to beat a bear market, make smart choices, and keep your cool even when the economy is unpredictable. Small Business Information Ads Selling Business Business Major Business Forms Business Careers Business Cards Advertisement     Visit Related About GuideSites: Entrepreneurs Management Human Resources Marketing Economics   Search About      Sign up for more free newsletters on favorite topics. You are receiving this newsletter because you subscribed to the About Small Business Info newsletter as lemmetry@GMAIL.COM. If you wish to change or remove your email address, please visit: http://www.about.com/nl/usgs.htm?nl=sbinformation&e=lemmetry@GMAIL.COM About respects your privacy. Our Privacy Policy. Our Contact Information. 249 West 17th Street New York, NY, 10011 © 2008 About, Inc.