Preview:
In Part One of this Pre-System lesson
you'll learn my formula for creating
successful products for ANY market.
In Part Two, you'll hear how one
System grad used this formula to go
go from $1 a day in online sales
to well over $500 a day (and a lot
more.)
(The tele-seminar link appears
at the end of this e-mail.)
======================================
Reader
Fool-proof product creation...
So far in this series we've looked at two
big keys to success in Internet marketing:
1. Start with the market first
2. Learn how to identify red hot niche markets
System 2008 faculty member Glenn Livingston's
tele-seminar revealed how precise and profitable
online market research at can be.
And how getting it right up front can set you
up to win over and over and over again...as
Glenn's own track record has demonstrated.
James Martell...who will also be a member of this
year's System faculty...revealed in his Pre-System
tele-seminar the exact formula he uses to uncover
hot niche markets.
OK, so far so good.
You've discovered the importance of building your business
around the needs of the marketplace.
You've learned how to find specific markets that
offer you rich opportunities.
Now what?
Now it's time to find or create a product to bring
to market.
The principle is the same whether you create
the product yourself or source it from somewhere
else.
But before I share it with you, let me take a minute
to explain why this route is something you might
want to explore - even if you're sold on the idea
of affiliate marketing.
Affiliate marketing is great.
It lets you focus on one thing: getting traffic.
Everything else...the sales letter, the sales
process, order taking, customer service,
inventory, shipping, the 101 things that
go into running a business are not your
problem.
All you have to do is pick a good affiliate
partner and drive him a lot of targeted tr@ffic.
The checks arrive in your mail box, you cash
them and you're done.
So if affiliate marketing is so great why would
anyone want to create or source their own
products?
Three big reasons:
1. More profit
2. Greater stability
3. Building your own following
*** More profit is only the beginning
If a marketer can afford to pay you commissions
on the sales he makes, that means he's making
more - often far more - than you are from your
traffic.
Greater stability comes from the fact that
when you control the product and the customer
relationship, you'll never get the ugly surprise
of a merchant not paying you (happens a lot),
a merchant going out of business (ditto), or a
merchant you refer traffic to mistreating your
leads..
The fact is these are not big problems,
especially if you follow James Martell's
ingenious formula for screening affiliate
partners.
The most valuable thing about selling your own
products is that it gives you the potential
to build a long term relationship with
customers.
As I've said many times before, that's where
the real money is.
Front end money (the kind you get from affiliate
commissions) is good, but back end money (the kind
you get some selling to the same people year in
and year out) is GREAT.
You simply can't form that kind of relationship
if you don't sell directly to and form a relationship
with the traffic that comes to your site.
*** The perfect product plan
I have a very simple and failure-proof system
for creating successful products.
I call it the "Road Repair Method."
Most marketers are in a red hot hurry to
make fast c@ash so they drive down the
Information Superhighway at blazing speeds.
At some point, they come up with a random
product idea, get excited about it, invest
tons of time and energy into promoting it
- and then wonder what happened when it flops.
The alternative is to create products
that the market loves so much that not
only do they buy them readily, they also
come back for more and tell their friends.
(That, by the way, is how the System has
grown so steadily over the years. Friends
telling friends. Other than these e-mails
we use no other method.)
So which would you rather have?
A gamble or certainty that your product
is going to find a welcome home?
*** Get out of your car
I like to think of marketplaces as roadways.
The prospects are travelers trying to get
from one place to another on the road.
Some roads are smooth and frankly when a road
is perfectly smooth, there's not a while lot
you can do to improve the situation.
For example, I'd hate to try to compete
with Steve Jobs and the iPhone.
Fortunately, for opportunity seekers like
you and me, most roads (marketplaces) are
in pretty rough shape.
Roads can have one or two problems:
* bumps
* holes
"Bumps" in a marketplace are anything
that annoys people or messes up their
experience as buyers.
Imagine a restaurant where the service
is terrible. You ask for water, it never
comes. The food is cold. The drinks are
watered down. The waiter is surly.
Simply open a restaurant that doesn't
have these bumps next to one that does
and you will get all the business.
People want things bigger, or smaller,
or faster, or more luxurious, or more
durable, with more buttons, or less
buttons...you name it.
There is always a way to make a product
that the market already wants better
and make the customer's experience
smoother and more enjoyable.
*** Filling the wholes in the road
"Holes in the road" means things that are
just plain missing from the market.
Before Michael Dell of Dell computers
came along there was no fast, easy,
reliable way to get a PC custom configured.
You had to either buy something off the
shelf (at a real store) or make a deal
with a local PC hobbyist.
In hindsight, Dell was such on obvious
idea. The demand for PCs was hugee.
Dell just "filled the whole" by providing
something the market was not.
*** Real work product development
One of our System students Darryl Crow
came to us in sort of bad shape.
He's been downsized and as anyone over 50
looking for a job knows, it gets harder
and harder to find traditional employment.
He started an online business, but it was
only cranking out a few dollars a day...
literally sometimes as low as $1 a day
in sales on average.
Then he took his first System training.
He quickly got his business up to over
$100 a day in sales.
Then he learned the secret that I just
shared with you in this e-mail:
"Find the hole in the road and fill it."
Now he calculates his daily sales
in the thousands of dollars.
What Darryl discovered is that if
you listen, your market will tell you
*exactly* what it wants and what it will
pay for.
Instead of building your business
"on spec" and hoping buyers will come,
doesn't it make more sense to put your
sweat, blood and tears into products
you know IN ADVANCE will be in hot demand.
Darryl was one of our most popular
trainers at System 2007.
This year he's volunteered to come back
and join me in a special session dedsigned
especially for folks who are new to Internet
marketing and the System.
Meanwhile, here's Darryl right now explaining
how it less than one year, he went from
crawling along at $1 a day average sales
to routinely hitting $500 and often
multiple-thousands a day.
Whether you're a beginner or an old pro
I guarantee you will be inspired and take
away some ideas can use for your business
right now.
http://www.thesystemblog.com/2008/02/darrell-crow-fr.html
Ken
P.S. The System Seminar, this year in Chicago.
Where Internet success stories are made.
May 30, 31, and June 1, 2008.
If you can make it, we'd love to see you.
If not, make sure you take advantage of the
Pre-System training calls.
We give away more immediately useful material
for free than most programs that cost thousands
of dollars.
Ken McCarthy
The System Seminar
---------------------------------------------------------
* Home study solutions for Internet entrepreneurs
http://www.KensCatalog.com
* The System Seminar May 30 - June 1, 2008
The annual gathering of *serious* Internet entrepreneurs
http://www.TheSystemSeminar.com
* Serious marketing books for serious marketers
http://www.RealMarketingBooks.com
---------------------------------------------------------
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Education for Internet Entrepreneurs
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