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### | | | | Sizzlin' Copywriting Note from Lorrie . . . Can you believe it? I nearly forgot it was ezine day! Thank goodness I have a crack team to support me and keep me on track. I've been busy putting the finishing touches on my special Wednesday teleseminar, *Insider Secrets to Writing Copy that Sells to Women.*It's at 11am Pacific/2pm Eastern but you can get the whole story below. Anyway, I've been hunkered down and focused, which is definitely the best way to get things done. You're the first to know, but one of the most exciting things I'm about to reveal is the official launch of *The She Factor* live event here in Los Angeles October 2-4. Again, I've been keeping my nose to the grindstone on this baby to make sure it's everything you're looking for in a live experience. It's definitely going to be an educational ride with hands-on clinics. Don't expect a pitch-a-thon because that's definitely not what I'm about. Just be sure to clear your calendar NOW so you don't miss out. Sorry I can't give you more information just yet but soon. . . I promise! Finally I'm sending good vibes (and plenty of 3-pointers) to my beloved North Carolina Tar Heels basketball team. They play as the number one seed this Friday. Go Heels! Warmly, Psst! Get your own newsletter delivered to your door as part of the Sterling benefits by joining here. You even get two months for f*r*e*e! | | Volume 5, Issue 21 | 28 May 2007 | | | EVENTS ______________________________________ Don't miss out on my next Sterling Inner Circle call Wednesday, March 19th at 11 am Pacific (2 pm Eastern). It's about marketing to women successfully. Topic: "Insider Secrets to Writing Copy that Sells to Women" with Lorrie Morgan-Ferrero. _______________________________________  Happy Birthday to YOU! Celebrating upcoming birthdays in March: Kelly O'Neil (3/23); and Monica Garcia 3/29)! Now what about YOU . . . I want to mention your birthday with your permission. I've already received tremendous response and we are adding names to celebrate you and how far you've already come. Thanks for sharing with us. Can we mention your birthday? Don't be shy. Please email supportchicken@gmail.com with the subject line reading BIRTHDAY. Just tell us your name as well as the month and date. We want to acknowledge you on your special day! | The Sterling Buzz . . . Our next call is Wednesday, the 19th at 11am Pacific / 2pm Eastern TOPIC: Insider Secrets to Writing Copy that Sells to Women with Lorrie Morgan-Ferrero. Join me as I give you a sneak peek inside the woman's secret handbook to buying. The tips you'll learn on this unique Sterling Inner Circle Mastermind call will give you THE POWER OF THE PURSE. Are you a member in good standing of the Sterling Inner Circle. If you're not a member yet please join us now by clicking here so you can take advantage of this and many other member goodies. Already a member? Just login to the Sterling Forum and enjoy the benefits of being a member of this exclusive group today. | | How to Write Affiliate Emails that Generate Cash!  By Lorrie Morgan-Ferrero, Expert Copywriting Strategist Have you ever really believed in a product so much you wanted to tell the world about it? Me too! (And while you're at it, there's nothing wrong with making a little percentage back for goodwill, right?) After all, you are doing a service for spreading the word about something you believe in and you're help the product creator by sharing it with people he/she may never have been able to reach. But how do you get your own subscribers to open an email - even an important one - much less respond? Well, save this email! I'm about to reveal to you some of my best kept secrets to getting my emails read versus going to trash heaven. -
Start with a provocative subject line. Your subject line is like the headline of an email. If it doesn't get attention, it doesn't get read. I want to jump out of my skin when I see lame subject lines from people who should know better that simply have their ezine title included with nothing enticing the reader to dig further. The goal of the subject line should be to inspire enough curiosity to get the reader to open the email. BUT there should be a relationship to the subject line and the content. For example, don't write, "Paris Hilton" unless you refer to Paris in your email. You can be creative though with a timely topic like Ms. Hilton if you actually tie the topic relevantly back into your email. Some of my most responded to emails were, "dog farts," "another traffic ticket," "my first day without a job." Which brings me to point number 2. - Open with a brief story. When you write more personally in your emails, you have a much better chance of getting read. Think about what you actually read and I'll bet when it comes to stories you're much more absorbed than when you're smacked in the face with hype and empty promises. Stories are more memorable. Plus they lower sales resistance. In fact, if you don't have it already, you can become a storytelling master with the recent high-quality teleseminar I delivered with my storytelling colleague, Kate Yandoh at www.redhotcopy.com/story.htm. This info should be in every marketer's library.
- Identify their problem early on. While you want to get them reading with an engaging story don't forget that it's always ultimately about "What's In It For Me." There's a fine line between getting attention and over-indulging. So ask yourself before you start writing, "What problem does this product solve for my prospect?" If you can identify with what keeps your prospects up in the middle of night with worry, and what you're offering can fix it, you can easily connect that emotion to a solution. But don't wait too long to bring up the benefits or they'll never get that far.
- Have ONE call to action. Your affiliate email has one purpose, and one purpose only - to get the person on the on the other end to leap into action. It's been proven countless times that if you have more than one website to send them to or multiple offers your email does not get responded to. So give them two choices - click on the link, or click away. As silly as it sounds even two options can confuse the mind in email. And the confused mind does NOTHING.
- Explore new horizons. You don't have to restrict yourself to email notifications anymore. With Web 2.0 (the social media) in full force you can also share your messages via blogs, podcasts, YouTube, MySpace, Squidoo, etc. I'm just dipping my toe in these arenas but I'm sure there are new ways to monetize these platforms. I'll keep my ears open if you will.
ABOUT LORRIE: Award-winning copywriter Lorrie Morgan-Ferrero is President of Red Hot Copy and among an elite group of the finest copywriters in the industry. Lorrie loves inspiring and motivating entrepreneurs and copywriters how to stoke those burning fires of your business. Download your complimentary Special Report, *7 Deadly Mistakes Entrepreneurs Make with Their Promotional Web Copy* now at http://www.redhotcopy.com. |  Lorrie recommends this resource . . . Topic: Googlefight.com comparison tool Lissa has shared a Hot Resource that is worth a closer look. As a member in good standing of the Red Hot Roundtable Forum you can check this out. When you are looking for good search engine results you might consider this comparison tool by comparing 2 words or phrase options Lissa explains uses the example -- the PEN is mightier than SWORD.
Lissa says . . . Enter 2 words to create a "fight" and then see which has better search engine results.
For example, I'm writing copy for my client and wanted to decide between "self sabotage" and "reach goals" for headlines . . . which word has the more powerful draw. So she created a googlefight and got results that self sabotage has had 452,000 searches, but REACH GOALS has had 4,870,000 hits! Guess which phrase I'll be sure to use in my copy? Instructions: Go to www.googlefight.com and look at the bottom of the grey box. At "keyword #1" type in one of the words or phrases you want to test. At "keyword #2" type in the other word or phrase. Then click on the little blue button [make a fight] The results will show after a few moments. Thanks Lissa for contributing to the Forum and this Resource today! NOTE: We apologize for any inconvenience when using this or any other resource recommended. While we work to provide you with the best content it doesn't always work out as expected. | Hot Deals ... _____________________________________ Mystified By Internet Marketing, SEO and Organic Web Rankings? Finally, simple tips to increase your visibility are available. IT is possible to make your mark without breaking the bank. Check out this recommendation by expert Copywriter and Marketing Strategist, Lisa Manyon and increase your exposure today. Ezine not making you money? You could be sitting on a gold mine! When the window of opportunity opens, the smart people stop and take a look. Check out what brought Randy Gage out of retirement and how you can make a serious income at www.JumpStartYourEzine.com Discover how a 54 year old Massage Therapist got rid of acne scars she's suffered with for over 30 years since she's been using this Asian Beauty Skin Care Secret just released in the US. Free Report Desperately seeking a full-service internet marketing support system? 1 Net Marketing Service is your one-stop-shop for strategic internet marketing solutions, specializing in the 1ShoppingCart.com System (or any of its many private labels). We integrate and implement while wearing our internet marketing hats so you can spend your time on what you're best at. www.1NetMarkewww.1NetMarketingService.comtingService.com By delegating tasks to pros, you actually buy time. We ghostwrite up to a year's worth of blog posts and monthly articles for your newsletter. This saves you more than 150 hours per year! Delegate to us and you'll discover how investing this time on growth -- not minutia -- catapults your business in 2008. www.editcopyproof.com _____________________________________________ ENTREPRENEURS, don't let the flu season 'bug' you! The best health insurance is your immune system. A true antioxidant, Kangen™ water is what the Japanese rely upon to stay healthy. A medically approved device in Japan, Enagic brings you immunity in a glass. An entrepreneur's greatest enemy is illness. Stay healthy. Sleep better. Gain optimum energy and more stamina . . . forever. Visit www.WaterByEnagic.com to see how it's done. _____________________________________________ Are you reading this? Then why not put your ad here too! Just visit our ezine info page. Disclaimer: Neither Red Hot Copy nor Lorrie Morgan-Ferrero endorses the accuracy or reliability of any of the paid advertisements above or the quality of any products, information, or other materials displayed, purchased, or obtained by you as a result of an offer in connection with any ad. Please do your own due diligence BEFORE purchasing any product. Be careful out there! We care about you! | | | Sincerely, 
Lorrie Morgan-Ferrero
Red Hot Communications Inc
P.S. By the way I understand some of you are still using my old Studio City address. Please don't use that address. We've been losing a lot of mail that goes there. So if you are sending anything please use the 16141 Cohasset Street, Van Nuys, California 91406 address. Thanks so much! | | |
