= = = Seinfeld episode 'The Opposite' (Season 5, 1994)
George: Yes, I will do the opposite. I used to sit here and do nothing, and regret it for the rest of the day, so now I will do the opposite, and I will do something!
(George, a bald, unemployed, portly schlemiel walks up to a beautiful woman)
George: Excuse me, I couldn't help but notice that you were looking in my direction.
Victoria: Oh, yes I was, you just ordered the same exact lunch as me.
(George takes a deep breath)
George: My name is George. I'm unemployed and I live with my parents.
Victoria: (smiles) I'm Victoria. Hi!
= = = (End of scene)
That's kinda the whole point behind Michael Port's new book, The Contrarian Effect.
Michael (author of the whiz-bang Book Yourself Solid and Beyond Book Yourself Solid) and business coaching dynamo Elizabeth Marshall have teamed up to show the benefits of taking conventional marketing advice, flipping it sunny-side up and watching the magic happen.
As part of the book launch they are doing-
No no no stop - not another teleseminar series with the usual 8 experts. Just you hush! You're so cynical.
They are doing an auction of high ticket products and events to celebrate the release of the book. I can't wait to see how this helps explode the book into the mainstream and you need to check it out since this might be a whole new way of doing a book promotion.
But enough of my blather. Go check it out
http://www.contrarianeffect.com/auction
(Luddites: copy and paste the link into your browser)
Later gator,
Andy
Andy Wibbels
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