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Tuesday, September 30, 2008

ProBlogger - Latest Posts

ProBlogger - Latest Posts

I’ve Joined the Photrade Advisory Board

Posted: 29 Sep 2008 02:35 PM PDT

Andrew and Darrenj

I’m really excited today to announce that I have joined the advisory board of Photrade (picture is by Renee Blodgett and is Andrew Paradies, CEO of Photrade). You can read the press release here - but in short, Photrade is a company that excites me on numerous fronts and crosses two of my passions - photography and blogging.

Let me break it down into those two areas:

Photrade for Photographers

Store, Share, Protect and Make Money From Their Photos

Photrade offers photographers of all levels a number of services. At it’s heart is the ability to upload images to online photo albums where you can store and share your shots with the world - however added to this online albumn space is the option to sell copies of your images and to license them to other websites.

In short the vision is to provide a space for both pro and amateur photographers to Store, Share, Protect and Make Money From Their Photos.

I won’t go through the full feature list here and now (I’m obviously a bit biased and have therefore asked one of my DPS moderators to write up a review for DPS) but I’m excited by what I see Photrade developing for photographers. In the mean time you can check out a first impression review of Photrade at Read Write Web and see what TechCrunch had to say about it here.

Photrade for Publishers

Free Copyright Protected Images for Your Blog

Most bloggers and web publishers know the power of a good image to lift our articles and posts. They can set content apart from the rest - but issues of copyright can be something of a minefield to navigate. I know at b5media we’ve really gone through many options for working out how to license photos legally and it can become very time consuming and expensive to get the images we need.

Photrade has a system that awards photographers yet also protects publishers while giving them the photos that they need - for free. Here’s how it works (from their FAQ):

“Photrade’s adcosystem allows photographers to get paid for every view of their photos while providing free content to online publications. A photographer posts a beautiful photo of New York on Photrade.com to share within the adcosystem. A blogger, who is writing about New York searches for photos of New York and finds the perfect photo to fit the post.

The blogger grabs the sharing code from Photrade and posts the photo in their blog. When the blogger grabbed the code photrade put a small advertisement at the bottom of the photo, and also added text attributing the photo to the photographer (note: any/all watermarking remains on the photo).

Every time the photo is viewed the photographer earns a portion of the ad revenue generated by that image. So, the photographer gets attribution and payment for the use of their photo, advertisers get contextual in-content ads and publications get beautiful free images.”

Here is a little diagram of how it works.

photradeshot.png

Photrade is in beta so what you see over there isn’t the end product - however even in the few short months that I’ve been tracking with them I’ve seen some amazing advances in their technology and am so excited by what I see coming next.

Further Reading on Photrade

Check out what other bloggers and media sources are saying about Photrade:

Lastly - let me share a video from Photrade who explains a little more of what it is and how it can be useful to both publishers and photographers.


Site Tour from photrade on Vimeo.

I hope this serves both as a disclosure of my involvement with Phototrade but also a helpful introduction to the company and services that they offer.

13 Gary Vaynerchuck Tips on Building a Profitable Blog

Posted: 29 Sep 2008 07:36 AM PDT

One of the sessions that I enjoyed most at Blog World Expo (actually it was one of the few sessions I actually was able to get to) was a keynote by Gary Vaynerchuck.

While I’m sure he rubs some up the wrong way his tips on building a successful blog (and business) were refreshingly honest, entertaining and inspiring. Here are 13 snippets/quotes of his keynote that I thought were ‘tweet worthy’.

  • “answer every single email and every single comment on your blog’ for the rest of your FREAKING life.”
  • “content is king but marketing is queen and the queen runs the household”
  • “you have to go to every meetup you can possible go to”
  • “pump out content - if you don’t produce something every day you’ll be out hustled”
  • “‘Hustle - you have to work your face off.”
  • “you need eyeballs - the easiest way to do this is to become part of the community”
  • “induce conversation at every turn for the rest of your life”
  • “your job is to create a connection”
  • “be you and be every flaw”
  • “it’s about putting up good content, creating conversation and spend 10% of your time working out how to make money”
  • “if you’re not good at monetizing, get a bus partner that can.” do what u do & bring in others who can do the other stuff.”
  • “if you’re a shy guy - become the greatest shy guy on earth”
  • “don’t drink hatorade”

PS: here’s some video of the session courtesy of David Peralty (note: it does contain some language so proceed with caution if you’re easily offended or are in a work environment).


Gary Vaynerchuk Blog World Expo Keynote Speech from David Peralty on Vimeo.

How Blogging Changes Lives

Posted: 29 Sep 2008 05:30 AM PDT

I just viewed this great video on how WordPress (and blogging) changed one person’s life. Inspiring stuff from Glenda Watson Hyatt (follow her on Twitter here).

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