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4 Quick and Simple Ways to Increase Page Views on Your Blog

Posted: 22 Sep 2008 07:00 AM PDT

Keeping You Posted by Skellie. Skellie wrote this post. For more advanced blogging tips and strategies, visit her blog, Skelliewag.

When selling advertising spots on your blog the metric that advertisers value most is page views, or ‘impressions’. More page views equals higher value advertising spots on your blog. While the obvious solution to increase the value of your ad spots is to increase the amount of traffic your blog receives, you can also do a number of quick and easy things to yield more page views from your existing traffic.

1. Develop the habit of self-linking

I was recently referred by a friend to read a post at Steve Pavlina’s blog. I enjoyed the post immensely, and because it linked out to other relevant posts on the blog, I found myself spending several hours swinging like a monkey from post to post, devouring new ideas voraciously. During that time Steve probably squeezed about 10 - 20 page views out of my single visit.

Most bloggers don’t self-link anywhere near as much as they could. This is a particularly beneficial habit if page views directly correlate with your income. When a reader is deep into your post it means the topic you’re writing on is of keen interest to them and so, related content is also likely to be of keep interest. If you don’t make readers aware of this as you write, it’s a lost opportunity: not only for more page views, but also for a greater level of reader engagement in your blog.

2. End with related posts

Bloggers are increasingly using a Wordpress plug-in to link to related posts at the footer of each post. This is a clever move because it gives readers options to continue at the point when they are most likely to be looking for them (when they have just finished reading one of your great posts). You can handle this automatically through the plugin and give up some control over what appears or hand-pick posts to link to, which will of course take more time but gives you maximum control over the links that are chosen.

Photo by nate steiner

3. Use your sidebar to build page-views

Think about the three best blog posts you’ve ever written. Are they on the main page of your blog right now? Chances are that at least one of them isn’t, unless you’ve hit a real purple patch at the moment!

Just because this wonderful post is not on the main page doesn’t mean nobody but the odd wandering search visitor should find it. Highlighting your best posts in your blog sidebar (usually under a ‘Popular Posts’ list) is an excellent way to drive page views while also keeping your best posts evergreen.

4. Create multi-page posts

Have you ever started reading a fun top 100 list at a website only to discover that they’d given each item its own page, forcing you to click 100 times? Most people will find this excessive, but it is a clever tactic if the content is actually worth it. Blog posts also make good candidates to spread long posts over several pages, and there is a Wordpress plug-in designed to do this. Of course, it’s important to always be mindful of stopping before the point where it becomes frustrating for your audience.

Here I’ve presented just a few ways to yield a greater number of page views from your existing audience. I’m sure I missed a few good ones, so add your ideas in the comments!

1. Teaching Sells / Blog Mastermind (Educational course)

Copyblogger sells TeachingSells.com

EntrepreneursJourney.com sells BlogMastermind.com

This business model involves selling an expert course on the back of a blog. Each blogger is regarded as an expert in their field and their free content demonstrates that they have plenty of useful advice to give.

These courses may only appeal to a small percentage of the host blog’s readership, so they are usually priced at the high-end to compensate. For this reason, courses must focus on sharing skills and methods that the reader values very highly.

Most commonly these are skills and methods that will–hopefully–yield more money for the reader than they spend on the course itself. If the course doesn’t have the potential to earn the reader money then it must impart a skill that has a very high non-monetary value. A Chess course might be worth $99 a month to someone who is passionate about Chess. A course in Mandarin might be worth $150 a month to someone who is relocating to China in three months and is determined to be able to hold conversations with locals as soon as they arrive.

The determining factor in success with this model is an understanding of what your readers value deeply, and providing them with that, either by providing them with great value or the means to achieve it for themselves.

2. IttyBiz (eBook)

IttyBiz sells Ninja SEO School

Naomi Dunford writes IttyBiz for online marketers and entrepreneurs who are ordinary people with a tight budget. She says her consulting clients were always curious about SEO and how to start using it for their benefit. In response to the demand she wrote the ‘Ninja SEO School‘ eBook. If you click the link you’ll notice that it’s no longer for sale, and I hope the ProBlogger mention hasn’t made Naomi regret the decision ;).

By making the choice to say the eBook would only be available for a limited time, readers who would have post-poned the decision of whether to buy the product until later (and then probably forgot about it) were forced to act quickly.

This is a very clever method to overcome one of the eBook’s weaknesses as a medium: its format makes it seem like the product will always be in unlimited supply, which can often provoke lethargy in potential buyers. Books in bookstores go out of stock, but eBooks technically never do.

If your eBook is expensive then it’s highly likely a potential buyer will think about the purchase for several days and talk themselves out of it. By creating scarcity you can motivate potential buyers to action.

Though there are many blogs funneling into an eBook, I chose IttyBiz as an example because of the clever use of artificial scarcity as a marketing tool. (Though if you emailed Naomi, I bet she’d still sell you a copy!)

3. ProBlogger / FSw / Smashing Magazine (Job board)

ProBlogger.net sells Jobs.ProBlogger.net

Freelance Switch sells Jobs.FreelanceSwitch.com

Smashing Magazine sells Jobs.SmashingMagazine.com

Vocation-based blogs like ProBlogger (bloogging), Freelance Switch (freelancing) and Smashing Magazine (design) are a perfect fit with the job board business model. These job boards that stem from blogs are usually monetized in one of two ways: advertiser pays a flat fee to post their job ad, which is the most common method and used at ProBlogger and Smashing Magazine, or job hunters pay a small subscription fee to have access to jobs, which is the least common model and is used at Freelance Switch.

Building a job board is likely to require development costs of at least several hundred dollars and possibly over a thousand, so it may be best to wait until your traffic levels are healthy before adding something like this to your blog.

4. PSDTUTS / SEOmoz (Premium content)

PSDTUTS.com sells PSDTUTS PLUS

SEOmoz sells SEOmoz PRO

These two blogs both offer members-only content for paid subscribers. At PSDTUTS $9 a month gives the user access to a large library of .PSD artworks and tutorials from well-known Photoshop artists. SEOmoz offers its ‘Pro’ membership at $49 a month, for which you receive SEO tools, guides and extra blog content. Both membership models are supplemented by a larger proportion of free content that serves to bring potential members into the blog and also as an advertisement for the content offered in the membership program.

While members-only blog content can be a lucrative business model you should expect to meet with criticism from readers who are struck by the double-wants of experiencing all your content while also not wanting to pay for it. The internet provides such an abundance of value for free that some people perhaps stop thinking about the creator’s need to be rewarded for their hard work. You should remind them of this and then focus on those customers who see ‘free’ as a privilege, not a right.

5. SpoonGraphics (Freelance services)

Blog.Spoongraphics.co.uk sells Spoongraphics.co.uk

Chris Spooner’s blog is a good example of a supported freelance business model. Freelance services are offered on a portfolio which is attached to his blog. The blog content deals with design and presents daily opportunities for Chris to demonstrate his own expertise as a designer to potential clients who might be reading his blog.

While it might seem counter-intuitive to write for other people in the same field instead of ordinary people who might be looking for a designer, many freelancers find good work covering gaps for other freelancers. For example, a freelancer who only knows how to code might hire another freelancer to create designs for him or her. As the web makes it easier to connect with freelancers across the globe this kind of collaboration is becoming increasingly common.

6. Remarkablogger / Muhammad Saleem (Consulting)

Remarkablogger.com sells Michael Martine

MuhammadSaleem.com sells Muhammad Saleem

Michael Martine writes a blog about blogging and offers consulting services as an off-shoot to the blog, targeted towards businesses who want a strong blogging presence. Muhammad Saleem is a social media power-user who also advertises social media consulting services from his blog. The premise of this business model is to build a profile as an expert in a specific area, give readers a taste of the kind of insights you can provide and then offer consultations to those who want to benefit from your knowledge on a deeper level.

The rates you can charge and the amount of uptake you get will depend on your topic as much as it does on your personal brand. People with entrepreneurial aspirations are more likely to need and be willing to invest in a consultant because they fundamentally expect to earn back more than they spend as a result of the knowledge they’ve gained. A life consultant or sports consultant or any other kind of consultant who might not be focused on helping the client earn money needs to provide immense non-monetary value instead.

7. Pearsonified / GoMedia (Digital products)

Pearsonified sells Thesis

GoMedia sells vector graphics and Photoshop brushes

The ‘Thesis’ theme has been everywhere of late. Probably because its creator’s blog has over 5,000 subscribers and he also seems to have made the right kind of friends. If you’re going to sell a product you’ve built then nothing will help your cause more than having a popular blog to back you up.

The GoMedia design firm does more. It uses a popular design blog (almost 10,000 subscribers) to sell both design services and products: the GoMedia Arsenal vector and Photoshop brush packs. Visitors are drawn into the site via the blog content and can then be funneled into either the branded services or products on offer.

8. LifeDev, Zen Habits and Web Warrior Tools

LifeDev and Zen Habits sell Web Warrior Tools

A blog can also be an excellent way to support your entrepreneurial projects and give them a kick-start. Leo Babauta (Zen Habits) and Glen Stansberry (LifeDev) partnered to create Web Warrior Tools to provide a platform for writers to sell their eBooks and have someone else market them. Both blogs link back to Web Warrior Tools and were able to promote it at launch. Instead of having to claw out an audience from nothing, the Web Warrior Tools website was able to launch with pre-existing hype and an immediate user-base.

9. NETTUTS (Magazine model)

NETTUTS.com

Based on the success of the Gawker Media network of blogs it’s becoming increasingly common to see blogs run like print magazines, with a team of paid writers and an editor, and with an entrepreneur or company behind them, using advertising and other methods to break even and, hopefully, making a profit once staff and running costs are subtracted.

This business model can be one of the most ‘hands-off’ as you don’t need to be involved directly in the running of the blog. That being said, paying writers and an editor can be costly, so most successful magazine-style blogs are quite highly-trafficked in addition to having the starting capital to run at a loss for some time, at least initially. NETTUTS is a web development tutorials site that runs under a magazine model, paying tutorial writers and an editor out of advertising proceeds.

10. Sitepoint (Branded products)

Sitepoint sells books and educational kits

Sitepoint is an exceptionally popular website for web developers and designers. Part of that website is a network of blogs featuring web development news, tips and theory. Former and current Sitepoint bloggers have gone on to publish books under the Sitepoint brand, which are then sold from the Sitepoint website or through other channels (such as Amazon). The books are prominently branded with the website and blog logo.

Your branded products don’t have to be books. Some blogs sell merchandiseprint magazines, audio books and courses, and other products.

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I hope this post will show you some of the creative ways people are making money through their blogs. It can be easy to approach the challenge of making money online from a very narrow angle and blinker yourself to rarer possibilities that may be a better fit with your blog.

Most importantly, don’t be afraid to trail-blaze and invent a business model that is perfect for your blog, even if it doesn’t exist yet!