I'm sure you've noticed that everyone today
is talking about "the economy" in worried
tones.
"Where is the economy headed?" "The economy is up."
"The economy is down." And on and on and on.
Commentators look for "signs" about where things
are headed. Politicians beat their chests and
present bogus solutions.
Here's the deal for entrepreneurs:
There is no such thing as "the economy."
There's only your market and your customers...and the
whole game of entrepreneurship - the whole game - is
adapting successfully to circumstances whatever they
may be.
So let's face the Big Fear and get it out of the way
right now:
A deep recession, or even worse a full-fledged Depression.
*** Can the worst happen?
Sure it can and all the "rah rah" guys who are telling
you it can't are doing you a grave disservice.
This is reality and in reality ANYTHING can happen
and not all of it's nice.
Frankly, given the insane misbehavior in the credit
and banking industries in recent years, "the economy"
is probably due for more pain.
But at the end of the day, it doesn't matter if
you are a real entrepreneur...and I'll PROVE it
to you right now:
Let's look at a really hard case...
The Great Depression of the 1930s.
Over 25% of Americans were out of work. Bread lines.
The Grapes of Wrath.
Total disaster, right?
Traumatic for many to be sure, but 75% were employed. These
folks continued to buy goods and services without so much
as a hiccup.
Because costs were so low - rents were cheap, salaries were low,
material costs were low - it was a great time to start a business.
In fact many of today's most successful businesses had their
roots in those "bad" days.
Just Google "founded in 1930" and check it for every year
of the 1930s. *Millions* of results come up.
For 1937, in two seconds I came up with Krispy Kreme; Kaplan, the
test preparation company; Saab, the auto maker; and T. Rowe Price,
the stock broker.
*** The so-called Depression was boom times for many
During the Depression entire industries experienced explosive
growth. "Little" ones like broadcasting.
Now, if you depend on a J-O-B and you have a limited skill set
that ties you into one industry, like selling sub-prime
mortgages or making gas-guzzling SUVs, you may be in trouble.
But the issue is not "the economy." It's never "the economy."
It's where YOU are and what you are doing.
Here's the reality:
No matter how bad things get, they never go to zero everywhere.
There are always big winners in every "economy."
The entrepreneur's job is to go where the action is.
Let's take an Internet example...
In 2002, you could see the tumbleweeds rolling down the
streets of the Internet marketing world.
Practically everyone had bet it all on the banner ad and then
suddenly banner ad prices crashed. It was a definite Depression
in the Internet advertising world... and many were caught
like deer in the headlights.
A lot of people closed shop and left the industry for good.
Then what happened?
At the very bottom of it all, Google came out with AdWords in
the spring of 2002 and the rest is history.
As a result, Google, which in 2001 had less net income than
I did, is now one of the richest businesses on the planet and
they've made it possible for countless entrepreneurs to build
multi-million dollar businesses.
So for heaven's sake, stop listening to all the drivel about
"the economy" and start paying attention to the Google-sized
opportunities that are laying around untouched in every economy.
That's what being an entrepreneur is all about.
*** Learn how Google does it
Speaking of Google, did you know that Google sent one of its
key executives to teach at the System Seminar this year?
Google has a very successful three-legged system to help
entrepreneurs make m'oney online:
AdWords (traffic), Google Analytics (tracking) and Google Website
Optimizer (testing.)
The System Seminar was one of the very first places on earth
you could go to learn the Google AdWords system long before
anyone else "got" it. (System grad Perry Marshall who gave that
early course went on to become of the top world's top AdWords
experts.)
Tracking traffic has been a System Seminar topic literally since
Day One. In fact, one of the students from our early trainings
way back in 1994 was the first online ad rep to provide "clickthrough
rate" data to his advertisers.
This year we completed the loop.
Tom Leung, Google's testing whiz, came to Chicago to show System
attendees how to get maximum profits from every advertising dime
they spend...using the very same techniques that Google uses when
they test.
Do you think Google has a little traffic to analyze?
Do you think they might have a few real world case studies
you can learn from?
Tom surprised us several times, especially when he pointed
out that some of the things taught by the gurus as
"traffic secrets" don't in fact work at all.
The phrase he used over and over was "I'd like to see their
data because our data says..."
I wonder who knows more about traffic and conversion, Google
or the latest overnight Internet Wunderkind?
Gotta be the wunderkind, right? After all, look at all the
cool cars he poses in front in his ads :-)
Seriously...
You missed System 2008 and I'm sincerely sorry that you
did. Not for my sake, but for yours.
It amazes me how many people there are struggling to succeed in
Internet marketing who have never made it to a single System
Seminar.
They're making it too hard on themselves.
Why would you not want to get the training that started
it all and that consistently cranks out more success stories
than all the other trainings combined?
*** Let me make it easier for you
For years, I have never sold the recordings of the
System Seminar. The reasons are somewhat complex, but it
boils down to this: I wanted to focus exclusively on the
quality of the live training.
Now, after teaching this stuff for 15 years and offering the
System Seminar for six, I think I've got the live training
where I want it.
If you missed System 2008, you missed something you will not
be able to recreate no matter how many "guru" offerings you
try.
But that doesn't mean you have to miss the boat.
This year, I'm changing something fundamental about how
I make the System Seminar available to people.
Read why this is going to be your best year in Internet marketing
ever and, while everyone else is worrying about "the economy,"
you're going to be laying the foundation of your new empire.
Details:
http://www.thesystemseminar.com/2008/cds/
Ken McCarthy
Ken McCarthy
The System Seminar
---------------------------------------------------------
* London UK - System Intensive November 15 & 16, 2008
http://www.SystemIntensive.com
* Home study solutions for Internet entrepreneurs
http://www.KensCatalog.com
* Serious marketing books for serious marketers
http://www.RealMarketingBooks.com
The System
Education for Internet Entrepreneurs
14 North Road
Tivoli, NY 12583
To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TAyMrGyMtMwcTGyMrGwstEa0zGys7IxsjA==
