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Friday, August 15, 2008

[Inside AdSense] I feel the need... the need for feeds

When you visit the AdSense Setup tab in your account, you'll notice a new "AdSense for feeds" option. This means you can now use AdSense to place ads in your RSS feeds, allowing you to increase the reach of your content while earning revenue. Our salesforce will sell cost-per-impression (CPM) ads directly to the largest advertisers, while the rest of your inventory will be filled with contextually targeted cost-per-click (CPC) and CPM ads. This means that more of your feed items will be sold and with higher overall revenue, than with any other feed network.

At this point, you may either be thinking, "great!" or "umm...what's a feed?" For those of you in the second category, feeds allow your content to be delivered and subscribed to on the Web, often as headlines, summaries or articles. FeedBurner also has a nifty tutorial that you might find useful.

And here are a few more reasons to try AdSense for feeds:
  • Receive higher CPMs and maintain a positive user experience by displaying ads specifically optimized for RSS feeds.
  • View detailed stats on your feed audience, distribution, and more through FeedBurner when you set up your feeds with AdSense.
  • Manage monetization for your feeds through the same account that you use to manage other AdSense properties.
AdSense for feeds is currently enabled in all languages supported by AdSense for content.

Want to learn more about what feeds are and how to get started with AdSense for feeds? Visit our Help Center and watch our introductory video from Product Manager Steve Olechowski:



To set up AdSense for feeds now, sign in and visit the AdSense Setup page of your account, or apply for an AdSense account.

Posted by Ryan Hayward - AdSense Product Marketing

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Posted By Inside AdSense Team to Inside AdSense at 8/15/2008 03:52:00 P
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