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Calling some of these companies ‘copycats’ might be too much of a compliment. So will Chinese cars ever become big? You bet they will. It will just take time. You see, these are new companies. They don’t have that much experience perfecting their manufacturing process. In fact, some still use forklifts and practically build cars by hand. Most of these companies have just started R&D departments. Over time, they’ll learn little tricks to enhance their designs and expertise. I have no doubt about that. Already engines are being sourced from Toyota. Nissan is partnering up with a few. And even Chrysler is offering to show them some tricks. The inevitability is that these Chinese car manufacturers will do well as long as they continue to improve their cars and meet demand. But I don’t expect every single one to make it out alive. The companies that fail to come up with inspirational and original designs will be the first to get hurt. Then the companies that fail to bring quality up to where it needs to be will go next. Just think of Yugo – that cheap car that everyone made jokes about. They didn’t get anywhere because of quality. If China can’t bump up quality, their cars will be a joke too. I have no fear that China will do what it needs to make some compelling rides. Already some of these Chinese manufacturers are spending more per car on R&D than most of the major car companies. And over time, as these companies advance their manufacturing, engineering and design skills, these cars will compete with the best. And they’re coming to America… Granted, these Chinese companies still have to work for a few more years to really hone in on their manufacturing and production skills. That means making cars that will pass all crash tests, cars that won’t break quickly, and cars that people generally like. After they do those things, they’ll have to find a way to compete against the big boys. And they’ll do that the Hyundai way: By going cheaper! You see, up until recently Hyundai and Kia were the ‘cheap’ cars. But that’s changing. Hyundai is hell bent on starting a luxury division. And the base price of their four-cylinder Sonata is actually more than a four-cylinder Camry! In just two to three more years, nearly every Hyundai will be just as much as a Toyota. And that leaves a big opening for Chinese car companies. If they can compete on price while constantly improving quality, they’ll make out well. In fact, they’ve already hinted at releasing a four-door $10,000 car. And since these are all small companies, even selling 100,000 to 200,000 cars a year in the U.S. is enough to boost profits substantially. There are a few Chinese car companies out there, but I still need to do some research to feel good about giving you a few names. Look for that in the next few weeks. In the end, China will be huge in the automotive world. Now we have a chance to make some money off of it. To your success, CharlesP.S. I just started up a new blog and would love for you to check it out. Just go to http://stockcharlie.blogspot.com/. I’ll be giving you my unrestricted opinion on economic developments and the effect politics can have on the markets. Make sure to comment and let me know what you think!
Ride or Slide: Sadia S.A. (SDA)By Charles Delvalle There’s a reader out there by the name of John M. And I like him because he asked me to review a great company. He wrote in with… Charles, What's your opinion on Sadia, the Brazilian food company? Ride or slide? Thx, John, there’s something I LOVE about Sadia’s (SDA) chart. You see, Sadia just hit a new high this week! Not only did it hit a new high, it did so by rallying nearly seven percent! As Tony the Tiger would say ‘That’s GRRRRRREAT!’. When you see a company break through resistance and hit a new high, it’s usually a good sign that the company will keep moving higher. Sadia is a particularly strong company. You can find their products and meats in the freezer isle in rapidly growing Brazil. Considering that Brazil is growing by over seven percent and food prices are doubling almost every year, this company should easily see huge profit growth in the future. While I’m not excited about their margins, they do seem average for the industry. Yet their return on equity is 25%, revenues are growing by 26%, and earnings by 32%. And if you look at value metrics like cash flow to market cap, then you’d notice that this company has I think it’s obvious Sadia S.A. (SDA) is a long term ride. P.S. Want to see me cover a stock? Send an e-mail to feedback@investorsdailyedge.com
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