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Thursday, June 5, 2008

ProBlogger - Latest Posts

ProBlogger - Latest Posts

The Power of Commenting On Other Blogs [VIDEO]

Posted: 04 Jun 2008 01:26 PM CDT

You’ve probably heard the age old ‘how to find readers for your blog’ advice that goes:

Leave Comments on Other Blogs”

It was one of the first tips that I was given on how to find new readers for my blog five years ago and it’s one of the first pieces of advice that I hear most people giving still today. It’s so common in fact that I think that many of us gloss over it looking for a ’sexier’ way to drive readers to our blogs.

But today as I analyzed the post featured in this video I saw something that drummed home to me the power of leaving relevant comments on blogs as a way of driving traffic.

The tool I’m using in this screencast video is CrazyEgg - a click tracking tool that creates a heatmap of where readers click when on your blog.

I do want to emphasize again - that the strategy of building traffic to your blog by leaving comments on other blogs only works when your comments ad value and are relevant to the post. If you don’t adhere to this you’ll just end up hurting your reputation.

See the Full Sized Video at YouTube, MySpace, Blip.tv and Viddler.

Feedburner AdSense Ads in the Wild

Posted: 04 Jun 2008 07:44 AM CDT

Over the weekend news broke of the coming Feedburner and AdSense Integration.

Since then I’ve chatted to one of the team at Google about the integration and asked if I could see them in the wild somewhere. They shot me a link to this RSS feed where you can view them in Google Reader on each post.

Interestingly in this feed I’m seeing a real variety of ads (both in terms of advertisers and types of as) including:

Picture 10-2

Picture 11-3

Picture 12-2

Picture 13-2

Picture 14

So we’re seeing text ads, image ads and at least two sizes.

A little concerning is that the relevancy of the ads are not that contextual as far as I can see. The feed is from a music blog. Some ads are matching - others don’t at all.

He also told me that they’re rolling these out to both existing Feedburner Ad Network publishers and AdSense publishers - a small group initially but it won’t take long for it to be opened up further.

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