About Entrepreneurs: Social Media Marketing
 | from Scott Allen
Social media -- blogs, social networking sites, video and photo sharing, etc. -- have entered the mainstream in the past couple of years. But they're not just for fun, family and kids -- people are actually using these tools for business, as well. This week features some tips on growing your business with social media, plus an example of what NOT to do.
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In the Spotlight |
How to Use Social Media to Market Your Business
Social media is all the rage these days, and they offer entrepreneurs new and inexpensive ways to market your business. But you can't simply post articles and ads disguised as content -- you have to build relationships and your reputation. Here are seven core strategies for ethically and effectively using social media to grow your business.
| | Should You Jump on the Social Networking Bandwagon?
Everyone seems to be hopping on the social media bandwagon. But is it really a good fit for your business? And if so, which strategies will give you the best return on your time investment?
| How NOT to Do Social Media Marketing
Leaving relevant, thoughtful comments on blogs is a great way to build your reputation and meet new, like-minded people. Having other people leave comments on blogs disguised as relevant and thoughtful, but actually promoting you -- not so much. I break down a case of shilling and show you why it's so bad and how to detect it when someone does it to you.
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