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| How to Increase Subscribers and Reader Engagement Posted: 16 Oct 2008 12:10 PM PDT Last week I decided to find some quality Australian blogs to subscribe to. I used a newly compiled list of Australian Marketing Blogs that Julian Cole put together as the basis for my search. I was excited by the quality of some of the blogs on that list - but it struck me as I surfed through the list that there were three frustrations that I had with quite a few of the blogs on the list (definitely not all of them, but enough for me to notice). None of these problems are issues that just Australian bloggers or Marketing bloggers face - I see them every day around the web (although I did find it ironic that a list of ‘Marketing’ blogs would have some of these problems). 1. Hidden Subscription OptionsI was on a mission to subscribe to great blogs - but one disappointing thing that I noticed was that quite a few of the bloggers didn’t make this easy for me simply because they ‘hid’ their subscription methods way down the page (and a couple didn’t even show them at all). Most browsers these days give those who use them the ability to subscribe by clicking the RSS icon in their address bar - but many web users don’t know that they can do this (or are using old browsers). If one of your goals as a blogger is to grow your readership then one great way to capture first time readers is to get them to subscribe (whether that be to an RSS feed, an RSS to Email service or a newsletter. If you hide or obscure these options you’re not likely to get the conversions. My own approach with getting subscribers is to place these subscription options prominently in a sidebar and then under posts on single post pages (usually below the fold). This means that whether a new reader is above or below the fold they are invited to subscribe. Further Reading - 11 Ways to Get New RSS Subscribers for your Blog 2. No Way to Contact the BloggerThere were a number of blogs on the list that I was really impressed with - so much so that I wanted to contact the blogger and congratulate them on their blogs. The only problem was that on a couple of occasions I found it difficult to find any way to contact the blogger other than to leave a public comment. I understand some bloggers desires to have privacy or to cut down the admin of their blogs by keeping themselves difficult to contact but in doing so you not only filter the loonies approaches but also legitimate opportunities, potential partnerships etc Contact options don’t necessarily have to be giving out your email address - you could have a contact form, give Twitter details, have an IM option or give other social networking profiles (the key is to give ones that you actually check). Further Reading - Why Your Blog’s Readers Should be Able to Contact You 3. No About PageThis one is probably more my personal preference and less essential than the first two points - but when I find a blog that I’m interested in one of the first things that I like to do to help me decide whether to subscribe to it is to search for more information about the blog and who writes it. Some kind of an ‘About Page’ is a great way to satisfy and draw in curious potential readers (like me) and to deepen the connection with them. Your About page is a wonderful opportunity to make a connection with new people to your blog, to sell yourself and give reasons why people should read you. You can of course do this in other ways (an intro in your sidebar perhaps) but a page dedicated to sharing your information in this way can really work well. Further Reading - Add an About Page to Your Blog, How to Write Your “About Me” Page and Conduct an About Page Audit |
| Amazon Associates Program Add ‘Site Stripe’ - Make Affiliate Links from Any Page on Amazon Posted: 16 Oct 2008 07:01 AM PDT I just logged into Amazon Associates just now and found that they’ve done a redesign of their Associates area and have added a very handy new feature for Amazon Associates publishers. It’s called ‘Site Stripe’ and essentially it allows you to create affiliate links as you surf Amazon. It’s a little grey stripe that appears at the top of any Amazon.com page that allows you to link to that page, add a product to an aStore, see your Earnings Summary, See ‘what’s New’, go to a discussion board or see ’settings’. Here’s how it looks (click to enlarge): Click links and you are taken to an Associates area relevant to the selection that you make. This is going to be really handy for Amazon affiliates that link to a lot of products on Amazon - it’ll save flipping between Amazon pages and Associates back end pages and should speed up the process and remove a few steps in the process. When you log into the back end of Amazon Associates you can set up the settings for this feature by clicking the ‘Links and Banners’ tab and then clicking the ‘Learn More’ button in the ‘Site Stripe’ section. Here you can turn Site Stripe on and off as well as selecting which features you want in the stripe. |
| Types of Blogs - Can we Categorize Them? Posted: 15 Oct 2008 04:07 PM PDT I just received the following question about categorizing blogs from Ann Handley (from MarketingProfs) that I thought would make a good discussion starter.
Over to you! Tags: Ann Handley, Brian Solis, categorize blogs, chris brogan, MarketingProfs, types of blogs |
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