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Monday, February 9, 2009

About Small Business Info: Random Acts of Kindness

About.com    Small Business Info
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  from Darrell Zahorsky
With Valentine's Day approaching, it's time to turn to matters of the heart. This week also kicks off Random Acts of Kindness Week. What can your business do? The Random Acts of Kindness Foundation recommends acts such as donating a percentage of your revenue for one day to a group in need or buying a big box of donuts and give them to the business next door. Giving to a non-profit or charity not only gives to a needy cause but can boost your marketing profile in the eyes of your customers.

 
In the Spotlight
Show Your Business Heart With Cause-Related Marketing
Altruism. Corporate responsibility. Philanthropy. These are often used to describe cause-related marketing, an activity in which businesses join with charities or causes to market an image, product, or service for mutual benefit. Embracing a cause makes good business sense.

 
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Invest In Your Community
Investing in your community is a great way to give back to those who have helped support your business. Volunteer groups and non-profit organizations do so much to help the communities that all of us are a part of, but they can't do it alone.

 
How Helping Others Can Reduce Stress and Increase Happiness
Helping others brings good feelings to the giver and the receiver of the good deeds. In fact, research shows that those who demonstrate more altruistic social interest tend to enjoy higher levels of mental health, above and beyond the practical benefits of receiving help and other known psychospiritual, stress, and demographic factors that you would expect.

 
 
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