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10 Ways to Find Readers for Your Blog By Leveraging Other Online Presence Posted: 31 Oct 2008 07:05 AM PDT One of the simplest ways to grow your blog’s readership is to leverage other places that you have an online presence. Leveraging places that you have presence online could include: 1. Twitter Background Image: I’ve been using a background image on Twitter that has URLs of other places that I’m online and it’s gotten a lot of interest. While the links are not clickable they do highlight other places that you hangout online - including your blog. It is impossible to track how many people are impacted by background images but I do know of a number of people who have found my blogs through mine. 2. Profile Pages on Social Media The other obvious place on Twitter to promote your blog (apart from your tweets themselves) is your profile section which enables you to say a few things about yourself (160 characters) as well as leaving a link. Almost every social media site going around has an opportunity like this to add a link to other places of online presence in a profile page. The sky is really the limit - do it on Facebook, LinkedIn, FriendFeed, MySpace, StubmleUpon, Digg, Flickr, YouTube…. the list could go on and on. 3. Social Media Sites (eg - Facebook) There are numerous ways to leverage social networking sites and to drive traffic back to your blog. I’ve already mentioned how you can do this using the ‘profile’ area above but there are often other ways also. Sites like Facebook also allow you to pull in RSS feeds so that you can have your wall updated every time you post something new on your blog. Look out for opportunities to import RSS feeds - these are increasingly popular and can be really effective. There are also lots of applications that allow you to promote your content - one that many bloggers us is BlogNetworks. 4. Email Signature One of the most common ways that website and blog owners have used to promote their blog is to use the ’signature’ area at the bottom of emails. It makes sense to use this - if you’re anything like me you are emailing hundreds of people a week (or day) and could potentially be reaching a lot of new readers or reinforcing your brand with older ones. Note: Feedburner even offer a service that allows you to show your latest posts from your blog in your email signature. 5. Forum Signatures This is another fairly common one but one that I’ve seen can be quite powerful at times (if used well with a good forum strategy). The signature alone won’t always drive traffic but as we covered here recently on ProBlogger if you use it in conjunction with being a useful contributer it can be highly effective at driving traffic. Many forums also allow you to add links to profile pages. 6. Blog Comments Many bloggers spend a lot of time reading and commenting upon other blogs in their niche. Every time you comment on another blog you can be potentially adding to or taking away from your blog’s brand. Every comment is an opportunity to connect with both the blogger behind the blog and their readers. The best way to drive traffic from blog comments is to leave helpful, useful, stimulating, insightful, controversial comments. Do this over time and people will want to know more of who you are and what else you do. 7. LinkedIn ‘Questions and Answers’ One great social networking site that many bloggers have profiles on is LinkedIn (my profile is here). Just being a part of LinkedIn can help promote your blog but their Question and Answer tool is another opportunity that many bloggers fail to use. You don’t want to make your use of the feature too self promotional but good questions can be effective at reinforcing your brand and even stimulating people to visit your blog (if well written). Also answering other people’s questions can get you on their radar - there are lots of ‘open’ questions which give you opportunity to do this. 8. YouTube (and other Video and Photosharing sites) Many bloggers create videos and upload them to sites like YouTube. There are numerous opportunities to leverage this. For starters you can add links in your profile page, you can add links to the video description of every video you upload (they work best if they are at the start of the description) and you can add your URL into your video (as a pre roll or post-roll ‘credit’). Similarly sites like Flickr allow some linking within your profile pages and the pages where you show photos. 9. Your Other Blogs Many bloggers have more than one blog. While they could be on diverse topics and not really suitable to regularly cross promote within your content there are still opportunities for interlinking them. One such place is in the ‘about page’ of your blogs. People often go to these pages to find out more about the author - as a result it’s appropriate to include links to other projects/blogs that you’re working on here. If your blogs are related in topic and it is relevant to mention them in your post then you should be doing so. 10. Guest Posting I’ve written a lot about the power of guest posts so won’t go on about it again here - however it’s another great opportunity to develop an online presence that can be powerfully leveraged to draw readers back to your blog (and to build your brand). Read more about guest posting at: Finding New Readers with Guest Posting How to Maximize the Benefits of Guest Posts Final Thoughts The above techniques can potentially drive traffic to your blog but as I’ve written this post I’m reminded of a post I wrote some time back on building your personal brand - one straw at a time. All of the above activities don’t just drive traffic - they collectively build your brand. The other thing I’ll finish by saying is that ‘relevancy’ is the key to all of the above driving traffic to your blog. For example - if your YouTube account just has personal videos it’s less likely to drive traffic to your blog if it’s on a topic similar to your actual blog. The same is true for each of the 10 points above. What other ways do you drive traffic to your blog from other places that you have an online presence? What works best for you? Share This

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