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ProBlogger - Latest Posts

2009-02-22T05:25:00.001-08:00

ProBlogger - Latest Posts

Smart Article Marketing For Fast AND Long Term Blog Traffic

Posted: 21 Feb 2009 06:57 AM PST

I’m regularly asked by readers whether they should use Article Marketing as a way to build their blogs traffic. My answer is always the same - ‘I’ve never done it, but I’ve heard that others have had some success with article marketing.’ So today when Andrew Hansen offered to write this guest post of his experience of article marketing I thought it’d make an interesting read.

Article marketing for traffic is by no means a new concept, but as old as it is there are still great misconceptions about the best way to use it as a tool in creating new targetted visitors to your blog.

I was inspired to make this post after I recently checked the traffic stats for an old niche blog that I hadn’t worked on for a number of months.

It was a blog that we launched almost solely on the back of article submissions and article traffic and now despite server changes, half the site getting lost, total reindexing and other drama, the traffic to this site from the search engines continues to flow, see below diagram:

And primarily from the search engines…

Not an enormous amount, but for a site that hasn’t been touched in months and survived all the mentioned havoc, it’s not bad.

The big benefit of article marketing is that it allows you to generate both quick traffic and traffic that lasts when done properly. Furthermore it allows you to generate traffic in 3 separate ways that I’ll illustrate in this post.

Before we begin, let me clarify that by article marketing, I mean the submission of articles to directories, blogs and websites in order to gain exposure to your website through your author biography links.

Article Marketing Traffic Generation Part 1:

Just by submitting your article to a directory, you give it the potential to be found by other people interested in your topic, who are searching through that directory.

It’s not a lot of traffic but it’s fast and it’s relatively targetted.

When we started this site we went on a steady article marketing campaign, submitting a few articles each day to some of the big article directories like ezinearticles.com.

I couldn’t get a screenshot for you, but in the first month or two of this site, ezinearticles.com was the number one source of traffic to the blog (where Google now is in the second shot above) pushing more than a thousand visitors a month to the blog, just from that single directory.

That’s one of the fast traffic elements. Again it’s not enormous traffic but is is fast and targetted. Just having your articles in the directories can bring you traffic. The point to note though is that this is not the MAIN source of traffic that article submissions can bring…

Article Marketing Traffic Part 2:

This next kind of traffic is the one that a lot of new blog and online marketers got stuck focusing solely on and that’s "bum marketing" - just another word for submitting an article to a popular directory and trying to have it rank for a long tail keyword.

Because article directories like ezinearticles.com are old, strong, authoritative domain names, the content you place on them can outrank content optimized for similar terms that you put up on your own (new) website. So when you submit an article that is keyword optimized for some long tail keyword, that article on the directory can get quickly ranked in the search engines, and the author link can be followed to your website.

But this traffic is also only temporary. For more reasons than there are time to list, these pages tend to rank well quickly but drop off quickly too, meaning you see an increase in traffic from the search engines, but it doesn’t last if that’s your only strategy.

This happened with the site above too. In the next couple of months we started to see our search traffic creep up to the same level of traffic the article directories were bringing in.

Most article marketers will stop there and wonder why their traffic dries up within a month or two. That’s part 2 of getting quick traffic from your article submissions but the 3rd and most important part is yet to come.

Article Marketing Traffic Part 3:

This is what ensured that I locked in traffic from Google, used article marketing to create an authoritative blog and claim traffic that won’t dry up even if I want it to.

From the beginning, with each article we submitted to a directory, we left two links in the author biography. One link was to a post of content on my blog that was related to the article but contained more detail than the article. So I submit an on "exercise balls for fitness" and put a link in the author bio to a post on my site at the URL: http://myblog.com/exercise-ball-workout-tips with the anchor text "exercise ball workout" or some keyword that I want to rank for with that post.

The other link in the author biography always went to my blog home page but with a different keyword as the anchor text with every submission. We followed the same submission frequency and guidelines for about 4 months and you can imagine what happened.

Our search engine traffic didn’t dry up, but continued to increase. The only thing to note is that it didn’t increase from the articles at ezinearticles.com that were getting found in the search engines, it increased from our own blog posts getting found in the search engines, in many cases outranking the ezinearticle.com submission we made on the very same keyword!

From there it took off. The extra search engine exposure caused other bloggers to find us and link to us, all that incoming link value made our domain more authoritative so that all the new content we added was getting indexed and ranked at light speed and pretty soon our traffic had tripled.

Another thing to note is that with enough work, our own site now became the big authoritative, strong domain. We didn’t need to submit as many articles to the article directories anymore because it could rank just as well being up on our site.

It’s these factors that ensured that we still see traffic despite all the drama that happened with this site and that keeps that traffic flowing today.

I hope this gives you an insight into the power of this kind of "triple whammy" article marketing and that it’ll inspire you to start an article marketing campaign of your own.

Andrew Hansen has helped thousands of bloggers and aspiring online business owners to discover profitable niche markets, drive quality traffic to their blogs, and turn their traffic streams into cash through his blog at AndrewHansen.name, and his blogging and traffic generation software Firepow. Subscribe to receive updates and learn more about how Andrew can help you make more money online.

Tags: Blog Promotion

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About Las Vegas Travel: Why Do You Love Las Vegas?

2009-02-21T06:35:00.000-08:00

	Las Vegas Travel

In the Spotlight | More Topics |

	from Zeke Quezada Last week I found out that plenty of people were not that fond of the Flamingo Hotel. Thanks to all the readers for the comments and reviews. The responses and reviews of the Flamingo were quite remarkable. But, why do people love Las Vegas? I think it has a little to do with the late nights and the cheap alcohol. It could also be the entertainment and that feeling of being an adult in your very own playground.

In the Spotlight

Why You Should Love Las Vegas?
It is no secret, I love to eat. Las Vegas affords me the opportunity to sample incredible meals from some of the best chefs in the world. I get...read more

		More Topics
		Read some of the Reviews of the Flamingo Las Vegas Nightlife Las Vegas Shows - The Guide to Las Vegas Shows Pictures of the places to see Shopping centers in Las Vegas Save Money in Vegas Spring Break in Las Vegas

Why Do You Love It?
Share the reason why you love Las Vegas. I will compile the responses and then next week I'll share them with the rest of the readers. Is it the food? The shows? The way tan lines make you feel sexy? Well, maybe not my tan lines. Let everybody know why you love Las Vegas.

The Worst Las Vegas Experience Ever?
Is this the worst hotel review ever? Here is the link to the worst hotel review ever and the comments have come both in favor of the hotel and strongly opposed to the Flamingo Las Vegas read more

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ProBlogger - Latest Posts

2009-02-21T05:46:00.001-08:00

ProBlogger - Latest Posts

Seven Expert Tips For Outstanding Web Writing

Posted: 20 Feb 2009 09:17 AM PST

Today Ali from Ali Adventures (and other blogs) shares some tips on writing for the web.

You're an experienced blogger. You know all the basics: you've read all about writing useful and unique content, and all your posts use subheadings, thoughtfully bolded text and bullet-pointed lists to be as reader-friendly as possible.

But could you be doing more? I spent two years working in an IT company, with overall charge of documentation, and these are some of my top tips for outstanding articles that deliver a brilliant experience for your readers.

In a world of Stumbles, Digging and Tweets, the few seconds after a reader arrives on your blog are vital, and the first post they see must provide a great reading experience.

1. Set Line Spacing to At Least 130% (1.3em, 16pt)

One of the most irritating mistakes on a blog – and one of the easiest to fix – is having lines of text that are too cramped up. Small clear text is fine, but scrunched-together lines make your posts look heavy and uninviting.

Check your blog's stylesheet and look for a section (probably in "post" or "entry") which specifies the default line-height in posts on your blog. It should look something like this:

.entry { font-size: 1.4em; line-height: 1.65em; }

If your lines are too cramped, change the "line-height" to a higher value. It'll be an em (like mine), a percentage or a pt value (like font size). You can find out more on the W3Schools line-height page, or convert between em, percentages, pixels (px) and points (pt) at http://pxtoem.com/www.pxtoem.com.

2. Offer a Printer Friendly Version of Posts

With longer posts, or a series of post, it's nice to provide a printer-friendly or downloadable version. One simple way to do this is to compile the post(s) into a pdf, and offer a downloadable link. (You can use software such as pdf995 to create pdfs for free.)

Think about which posts readers might want to print: perhaps detailed instructions, or posts which require a lot of concentration when reading.

Another ways of doing this is to install a plugin such as WP-Print that automatically generates a printer friendly version. A lot of big sites (such as newspapers' websites) offer a "print this page" button, so it could make your blog seem more "pro" to a reader.

3. Mix Lists and Paragraphs

Bullet-pointed lists are great for getting your message across quickly and clearly. But if your whole article consists of lists, readers are likely to feel as though you've just written an outline and presented it as a complete post.

A lot of lists can also make the text look "choppy" on the page, as the reader's eyes will skip from one to the next.

Try having a few short lists, then a couple of full paragraphs. The variety both in the writing style and in the visual look on the screen will help keep the reader's attention – increasing the chances that they'll read right to the end of your posts.

4. Use On-Page Anchors

If you've written a long post with several subsections, it's worth putting links at the top so the reader can navigate around the post easily. These are called "anchors", and you can find out full details here.

To use an anchor in your post, switch to the HTML view, and put the following near the top of the post, where you want the list of links (the "myanchor" text can be anything you want, but it should be preceded by a hash symbol):

<a href="#myanchor">Jump straight to an anchor</a>

Then, wrap these tags around the heading of the relevant section. (Note that this time, "myanchor" does not have a hash symbol.)

<a name="myanchor">Section heading</a>

Using anchors is particularly important if some of your post might not be relevant to everyone reading; for example, if you've written a list of "Online resources for designers, writers and programmers", it would make sense to save your readers from wearing out their scroll wheel. You could give links at the top like this:

Resources for designers
Resources for writers
Resources for programmers

5. Use Links Generously

As well as using links in places where they're considered "necessary" (linking back to previous posts of yours on the topic, acknowledging the source of images, linking to blogs you're quoting from), try thinking of links as gifts to your readers. One of my blogging friends, Sid Savara, wrote recently in an email to me:

I try to link not just as a source, but for sort of “Easter Eggs.” That is, each link in my article can lead someone down a whole new rabbit hole.

This is exactly the right attitude. Readers who feel delighted by the richness of your posts, and who have found extra resources through your links, are likely to come back to your blog for more.

6. Use the Title Tag for Links

If you put a title tag in your link, readers can get extra information about the link when they hover over it. This is especially useful if you're linking words in the middle of a sentence to a different blog post, as the post often won't have the same title as the linking word.

You can set the title to anything you want. It's often useful to give the title of the post or page you're linking to, along with the name of the blog it's on (if it's not your own one). If you've set the link to open in a new window, it's helpful to mention this in the title tag too.

To add the title to a link using a visual editor, click to edit the link, and look for an option called "Title".

To add a title in HTML code, add it like this:

7. Create a Style Guide

The IT company I worked for had a "style guy" that covered everything from how titles were capitalised to how "alt" tags should be used on images (for accessibility purposes). Your writing will look more polished and professional if you're consistent: for example, do you use single or double quotes? Do you capitalise words like "Government" and "Senate"? Do you write "website" or "web site"?

It's worth creating a simple style guide for your own blog. This doesn't need to be a huge task – you can just add to it as you go along.

If you have guest posters, or if you employ writers to work for you, you could give them your style guide and ask them to keep to your house style – to make sure that posts are consistent.

Do you have a tip for writing outstanding content that wows readers by being easy-to-read and looking professional? Share it in the comments!

About the Author: Ali is a freelance blogger and writes for a number of popular blogs (see her current list here). If you’d like to hire her, drop her an email at ali@aliventures.com.

Tags: Writing Content

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ProBlogger - Latest Posts

2009-02-20T05:11:00.001-08:00

ProBlogger - Latest Posts

Ninja Affiliate Plugin for WordPress - Special Price for ProBlogger Readers

Posted: 20 Feb 2009 03:16 AM PST

I’m about to head out the door for a 10 day vacation but before I do I want to pass on a special offer exclusive to ProBlogger readers (that I’ve just had offered to us) for a cool product that those of you who run affiliate programs on your blog might want to check out.

It is a WordPress plugin called Ninja Affiliate and you can have it for a third off the normal price.

I know some of you use this one already but I’ve only had the opportunity to check it out more recently and I have been quite impressed by it. In short it is a management tool that allows you to manage all of the affiliate links on your blog.

This product has a lot of features built in including:

Easy Affiliate Link Management - You can easily give each affiliate link an easy-to-remember name.
Flexible Link Management - Accepts every affiliate link format out there, so you don’t have to waste time with various affiliate marketing tools..
Create Professional Redirect Links - Use professional looking redirect links that let your prospects know you’re a pro marketer..
Manage Links by Groups - Too many affiliate links? Ninja Affiliate allows you to easily create different groups to manage your links..
Prevent “Affiliate Theft” - Cloak your affiliate links to prevent link theft and affiliate sabotage. No one will ever steal your hard-earned commissions again..
Insert Affiliate Links Directly - Add your affiliate links directly for your Wordpress blog editor - you’ll never have to hunt for links again..
Transform Keywords to Links - Automatically turn keywords in your blog to affiliate links. You can set a limit too, so your posts don’t look like a spam blog!
Advanced Display Options - Ninja Affiliate allows you to display any text you want in your web browser’s status bar..
Use “No-Follow” Links - Control your link juice and escape punishment from Big Daddy Google with ninja precision. In fact, you can control your links any way you want to.

There is a lot more information on the sales page (the videos will show you how to use it and give you a good feel for whether it is for you) for the product and I’m not going to rehash it all here - except to say that I wish I’d had something like this when I started promoting affiliate products.

The special offer for ProBlogger readers…

is this - $30 off the plugin. It’s normally $97 and until midnight on 28th February it’s $67 - a third off. You can install it on as many WP blogs as you own.

You have 8 weeks to test it and see if it is right for you and then they offer a money back guarantee.

To get the discount you need to buy it from this special page that they’ve set up for ProBlogger readers.

PS: While I’m gone on my break….

ProBlogger will continue to have some great content. I have a few guest posts from some great bloggers already scheduled as well as a 10 part series of posts that I wrote over the last few weeks on ‘how to take your blog to the next level‘ - a series especially for bloggers who have moved past their launch phase and are wanting to step it up.

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AdSense Lets You Change Your Font in Ad Units

Posted: 19 Feb 2009 05:25 PM PST

AdSense have just announced a new feature that many of us have been asking for for a while - the ability to change fonts in ad units.

While there’s not an extensive choice of fonts (they allow Arial, Times, and Verdana font faces) it is better than nothing and allows publishers to tweak the way their ads look to fit with the design of their sites.

Find out how to access the new fonts via the official AdSense Blog.

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A Secret to Writing Posts that Go Viral on Twitter

Posted: 19 Feb 2009 06:18 AM PST

There are many reasons that a blog post might get spread widely through ‘ReTweets’ (when one person passes on the tweet of another) but one fairly obvious, yet often overlooked one, has to do with the length of your blog post title.

Yesterday on TwiTip I published a post with a formula for getting ReTweeted on twitter. You can read the full thing for yourself but the author of the post (@louisedoherty) proposed that to increase the chances of one of your tweets being ReTweeted that you need to keep your own tweet shorter than the 140 characters allowed by Twitter so that the person can include other information (your username, the @ symbol and the letters RT).

I’ve seen the wisdom of theory of Louise many times in my own use of Twitter. If I tweet something that is the maximum of 140 characters it make it more tricky for followers to retweet - they either have to change my tweet or don’t do it.

OK - so this applies to bloggers how?

Twitter can send you a lot of traffic if a link to one of your posts gets spread around via ReTweeting. Just look at the Top 100 Retweeted Links on Twitter at the moment - as I write this the top one has been passed on 331 times which means it is a link that could have been viewed on Twitter by many thousands of people.

To help the ReTweet thing along a little keep your titles short. They don’t need to be 3 words long - but keep in mind that when someone is going to tweet a link to your post that they will usually include:

1. The title of your post

2. A URL (often shortened using tinyurl or some other shortening service which means it’ll be anything from 20 to 26 characters)

They may also want to include a comment about your link.

That’s not all you want to think about - you then should consider that for the link to be ReTweeted it will include all of the above information plus:

1. The username of the person being retweeted with the @ symbol (usually 5-12 characters)

2. The letters RT and sometimes a : as well as a space after it (3-4 characters)

You can see that the number of characters is starting to add up so shorter Titles can definitely help.

Lets workshop it:

The title of this post is ‘A Secret to Writing Posts that Go Viral on Twitter ‘ - that’s 52 characters (with space at end)
Lets say that the URL is shortened with Twurl - that’s 22 characters
Lets say that the person tweeting it adds the words ‘Reading: ‘ at the start of the tweet (9 characters with space) and ‘ - cool post’ at the end (12 characters with spaces).

So far the original tweet is 95 characters long.

And would look like: ‘Reading: A Secret to Writing Posts that Go Viral on Twitter http://twurl.nl/qejpzq - Cool Post’

Lets just say it was @chrisbrogan who made the above tweet. As Chris has a lot of great followers at least one of them is bound to retweet it.

At the very least their retweet would read:

‘RT: @chrisbrogan Reading: A Secret to Writing Posts that Go Viral on Twitter http://twurl.nl/qejpzq - Cool Post’

We’re still under the limit of 140 and with 29 characters to spare could have added a few words to our title.

This is not something that I would spend a lot of time on and I would not compromise my titles too much to get them down in character length - however as someone who has seen significant traffic from Twitter over the last 6 months it is definitely a factor that I keep in the back of my mind as I blog.

PS: another reason to keep titles down in length is that Google has a cut off of 70 characters when it displays page titles in search results. A title over 70 characters gets chopped off mid title which could decrease the chances of someone clicking it. I’m told that other search engines cut off titles at as little as 65 characters so perhaps that is a better cut off point.

Tags: Writing Content

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About Entrepreneurs: Success? Failure? Just Bounce!

2009-02-19T22:35:00.000-08:00

	Entrepreneurs

In the Spotlight | More Topics |

	from Scott Allen A lot of people will try to tell you that failure is a learning experience, but author Barry Moltz, in his book, Bounce!, says that sometimes it just stiks. Sometimes you will fail, in spite of your best efforts. It's an inevitable part of entrepreneurship. But how you learn to deal with it will determine your future success. This week I've got an exclusive excerpt from Moltz's book, plus an interview in which he shares some of his unconventional wisdom and humor.

In the Spotlight

Failure Makes Choices - An Excerpt from
Since 80 percent of all new businesses fail within five years, you might as well learn to handle it. In fact, if you can start building this mind - set before you fail the first time, you'll be ahead of the game.

		More Topics
		Famous Entrepreneurs Entrepreneurs in Action - Case Studies, Success Stories and General Resources for Entrepreneurs Becoming an Entrepreneur Business Ideas & Business Opportunities Choosing a Business to Start Business Ideas on a Budget

An Interview with Barry Moltz
Barry Moltz, author of Bounce! and You Need to Be a Little Crazy: The Truth About Starting and Growing Your Own Business, shares his outlook on success and failure.

Swinging for the Fences: Risk, Reward, and Entrepreneurship
Are you a Hank Aaron or a Ty Cobb? A Barry Bonds or a Hugh Duffy? Do you consistently get on base or do you swing for the fences? The answer will tell you a lot about whether entrepreneurship is right for you, and if so, what style will best suit you. Understanding your attitude towards risk and reward is essential for a happy life as an entrepreneur.

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Best Moves in a Bad Economy

Save & Invest the Right Way
Find out how to beat a bear market, make smart choices, and keep your cool even when the economy is unpredictable.

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About Budget Travel: Where Are the Best Airfares?

2009-02-19T18:36:00.000-08:00

	Budget Travel

In the Spotlight | More Topics |

	from Mark Kahler The answer might surprise you.

In the Spotlight

Airfare Sales on Airline Internet Sites
Airlines are using promotion codes and other enticements to get you to ignore the search engines and third-party bookings in search of the best airfares...read more

		More Topics
		Cheap Train Tickets Book Review: Deals Over 50 Baggage Fees for Airlines Miami and South Florida on a Budget Car Sharing Home Exchanges Hotel No-Nos

Repositioning Cruises
Winter is a good time to shop for repositioning cruises. That's because most of these so-called "repo cruises" set sail in the spring or the fall. Find out why repositioning cruises can be a great budget travel experience...read more

Travel Deals for the Week of Feb. 16
Here's this week's list of 10 travel deals. Many of these links lead to offers with a very limited shelf life, so if you're interested, act quickly. But don't...read more

Sponsored Links

Best Moves in a Bad Economy

Save & Invest the Right Way
Find out how to beat a bear market, make smart choices, and keep your cool even when the economy is unpredictable.

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[Inside AdSense] Fontastic new options for your ad units

2009-02-19T16:08:00.000-08:00

You've been asking for more control over the appearance of the ads on your sites, so we're happy to let you know that you can now change the font face of the text in ad units on pages in Latin-character languages. You can choose between Arial, Times, and Verdana font faces. Please note that while font options will appear in every account, they'll currently only be applied to ad units on pages primarily in Latin-based characters.

There are a few ways to customize the font face of your ad units. If you'd like to quickly change the font settings for every ad unit generated from your account, visit the 'Ad Display Preference' section of your Account Settings page to select a new account-wide font face. This will affect all units you've created in the past, regardless of whether you used the Manage Ads feature. By default, your ads are currently set to 'Standard AdSense font family', which we've found has performed well across browsers and displays.

However, you can also select custom font faces for specific ad units that you've created with the Manage Ads feature. When creating new ad units, you'll be prompted to select between the default 'Standard AdSense font family', your new account-wide font face (if you've selected one), or another font face. You can also change the appearance of existing ad units, by visiting the Manage Ads page of your account and updating your font choices for specific ad units. Once you've changed the font face of an ad unit away from the default, those selections will be maintained even if you change your account-wide settings later.

Just as with color and placement optimizations, we encourage you to test these new font options to find the best combination for your sites. For instance, you can try matching the font face of your ads to that of your sites. Enjoy the new font faces, and feel free to leave feedback in our comments field below.

Posted by Arlene Lee - Inside AdSense Team

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About Credit / Debt Management: Tips for Surviving Unemployment

2009-02-19T11:43:00.000-08:00

	Credit / Debt Management

In the Spotlight | More Topics | |

	from LaToya Irby Everyday there seems to be thousands of new layoffs announced, making it harder to believe the worst of the recession is over. Bad things happen in life, but I believe that trouble will never last forever.

In the Spotlight

How to Keep Your Finances Intact During Unemployment
Obviously, the hard part about being unemployed is making ends meet while you look for a new job. Here's how to survive unemployment and keep your credit and debt under control.

		More Topics
		5 Debt Habits to Change Reducing Debt States That Don't Garnish Wages Wage Garnishment Paying Taxes By Credit Card Everyday Credit Issues Your 15 Credit Repair Excuses Credit Repair Credit Cardholder's Bill of Rights Consumer Credit Laws Find Credit Cards for Bad Credit Credit Repair What's a Credit Card Deadbeat? Using Credit Cards

How to Build an Emergency Fund
One of the benefits of having an emergency fund is that you can use it to bridge gaps between employment. If you don't already have one, now is a good time to start one. Find out how in How to Build an Emergency Fund.

A Credit Crisis Survival Guide
Employed or not, the credit crisis affects us all in some way or another. Credit card companies haven't been playing fair, but then again, have they ever? Learn how you can survive the credit crisis.

Sponsored Links

Get the Latest Credit News!

The Credit/Debt Management Blog

Best Moves in a Bad Economy

Save & Invest the Right Way
Find out how to beat a bear market, make smart choices, and keep your cool even when the economy is unpredictable.

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Partner Offer: Eliminate Performance Review Hassles

2009-02-19T10:22:00.000-08:00

	Small Business Info

We hope you've been enjoying your weekly subscription to About Small Business Information. Below, you'll find a great offer from one of our advertisers that we hope you find valuable. Thanks for subscribing!

Download the complimentary eGuide "The Secret to Effective, No-Hassle Performance Reviews" today!


	SMALL AND MID-SIZED BUSINESSES:
	Eliminate the headaches from your performance review process.

Discover how to make your company's employee review process
both easier -- and more effective -- in the complimentary eGuide, "The Secret to Effective, No-Hassle Performance Reviews".

Part of the ongoing HR Insider Series, this valuable guide reveals:

			Why a strong performance review process is absolutely critical to the health of your company

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About Economics: Weekly Update (Vol. 7, No. 8)

2009-02-19T09:30:00.000-08:00

	Economics

In the Spotlight | More Topics |

	from Mike Moffatt

In the Spotlight

What is the Business Cycle?
Naturally we have been hearing a lot about the business cycle over the last year. But what, exactly, is the business cycle?

		More Topics
		Economic Issues in the News Resources for Economics Students Macroeconomics, Microeconomics, and Other Economics Subfields Glossary of Economics Terms / Economics Dictionary Sports Economics Resources Free Economics Texts Economics A-to-Z

Why does money have value?
A reader asks a short but important question - "Why does money have value?" My answer is inside.

How Do You Solve an Overcapacity Crisis?
Calculated Risk on a problem that is not receiving enough attention - overcapacity. Too many cars and trucks with no one to buy them. Over one million more houses built between 2002 and 2007 than the number of new households to fill them...

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Best Moves in a Bad Economy

Save & Invest the Right Way
Find out how to beat a bear market, make smart choices, and keep your cool even when the economy is unpredictable.

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this is war

2009-02-19T09:17:00.000-08:00

Millionaire,

This is war;

http://www.michaelcheney.com/war/

( will you be ready? )

Michael Cheney

-
-
-

The Golden ThreadTM
Claymill
Aberdeen
AB33 8JD
United Kingdom
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ProBlogger - Latest Posts

2009-02-19T05:25:00.000-08:00

ProBlogger - Latest Posts

5 Ways to find Direct Advertisers for your Blog

Posted: 18 Feb 2009 06:23 AM PST

It is the goal of many bloggers to move from monetizing their blogs with ad networks like AdSense into selling ads directly to advertisers. But getting into this game can be difficult - particularly in the early days while you’re still growing traffic.

Below are 5 ways that I secured direct ad deals with sponsors in the early days of my first blogs:

1. Type your blogs topic into Google

What advertisers come up above and to the right of the search listings? These products and services obviously have budget for advertising online and are looking for exposure and could be open to a direct relationship.

2. Visit other blogs, forums and websites in your Niche

Who is advertising on them? These advertisers are targeting sites on a similar topic to you and are more often than not willing to test new sites that have relevance to their industry.

3. Identify Affiliate programs in your niche

Some affiliates will also be interested in an advertising relationship with your blog. This may or may not be in your best interests to pursue depending upon whether your readership converts with affiliate products.

4. Hit the Classifieds

When I first was looking for advertisers I looked at what local photography businesses were advertising in magazines and papers here in Australia and I got on the phone and rang them to see if they’d be interested in placing an ad. Most had never done anything online before and quite a few took the step in buying an ad.

5. Online Stores and New Sites

This is another tactic that I used early on also with some success. It involved googling the keywords associated with my topic and not just looking at who was advertising (as in point #1 above) but looking at what businesses were listed in the search results, particularly those below me in the rankings. I paid special interest in online stores who had a direct revenue from their sites and contacted them to see if they’d be interested in advertising - quite a few did. I also noticed that new sites who were still getting established were also sometimes more willing to buy advertising.

It should be said that when you have a blog with relatively low traffic that none of these methods are going to earn you a fortune. You’ll need to be willing to price your ads relatively cheaply until your traffic grows - but securing these types of ad deals is better than no income for your blog and means that you already have relationships with advertisers to grow as your traffic increases.

Tags: Advertising

Share This

open this if you want push-button traffic

2009-02-18T15:05:00.000-08:00

Hi Raja

Ross Goldberg just released his new traffic getting software
that will submit your content to:

- 40 video sharing sites
- 40 social bookmarking sites
- 67 article directories
- 59 blog/RSS directories
- 26 podcast directories
- 3010 web directories
- and 28 press release sites.

Basically, he's taken every source of traffic that he personally uses to get hundreds and
even thousands of targeted visitors to his sites DAILY and packaged it into this ALL IN ONE
submitter that he finally decided to release to the public.

This is ORGANIC traffic that will continue to flow to your sites day in and day out, and you
won't have to rely on affiliates if you don't want to.

All you have to do is provide the content, then put this traffic getting machine to work for you.

Check it out here:

http://InternetMarketingRevolution.com-review.us

Make sure you watch the video at the top where he explains how it works and why you
would want to use a tool like this.

Thanks,

Mike Filsaime

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Get your free website graphics - I made them for you.
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Discuss Marketing
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See what others say before you even THINK of making
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See What I am Doing now:
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[Inside AdSense] Site maintenance on Saturday, February 21

2009-02-18T13:42:00.000-08:00

Our engineers will be performing routine site maintenance this Saturday, February 21st. While you won't be able to log into your AdSense or Google Ad Manager accounts between 10am and 2pm PST, we'll continue tracking your clicks, impressions, and earnings as usual. In addition, your ad serving won't be affected.

For our international readers, here's the start time of the maintenance in a few other cities:

London - 6pm Saturday
Cairo - 8pm Saturday
Mumbai - 11:30pm Saturday
Manila - 2am Sunday
Sydney - 5am Sunday

Posted by Arlene Lee - Inside AdSense Team

--
Posted By Inside AdSense Team to Inside AdSense at 2/18/2009 01:40:00 PM
--~--~---------~--~----~------------~-------~--~----~
Unable to view the links or images in the message above? Want to comment on this post? Visit http://adsense.blogspot.com/ .

Combo LCD TV @ 9490, iPod 120 GB Classic @ 11590, Shuffle @ 2190

2009-02-18T11:01:00.000-08:00

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About Retirement Planning: No Retirement Planning Stimulus

2009-02-18T05:21:00.000-08:00

	Retirement Planning

In the Spotlight | More Topics |

	from Michael Rubin With President Obama's signing of the economic stimulus package in Denver on February 17, we're going to begin to learn its economic reach and impact. But another question is well worth asking: what's in it for you and your future?

In the Spotlight

No Retirement Planning Stimulus
According to the federal government, our collective grandchildrens' hundreds of billions on a combination of tax cuts and government spending increases are going to stimulate customer and corporate spending. Personally, I'm willing to bet . . . read more

		More Topics
		How to Begin Saving For Retirement Individual Retirement Accounts (IRAs) 401K Plans Investing for Retirement Social Security and Retirement Planning What is an IRA? What is a Roth IRA?

Convert to a Roth IRA?
If there's a silver lining in a down economy, it's that a lower income and a smaller portfolio could make this an ideal time to do a Roth IRA conversion....read more

Roth IRA Contribution in Your Future
It's that time of the year - the beginning of tax season - when many folks consider making their IRA contributions. To make a 2008 contribution, you have until...read more

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About Day Trading: The Best Way to Learn Trading (Part 1)

2009-02-18T03:29:00.001-08:00

	Day Trading

In the Spotlight | More Topics |

	from Adam Milton There are many different methods of learning trading, including books, seminars, online courses, and individual tutoring and mentoring. Unfortunately most of them are unlikely to result in a successful (read as profitable) trading career. This week's trading newsletter is the first in a series that discusses each of the most popular methods in detail, and concludes with my recommendation for which methods are most effective. This week's trading newsletter includes: - the start of the above mentioned discussion about learning trading, - a profile of the Topix stock index and futures market, - and the weekly economic calendar with volatility expectations. Good trading :-)

In the Spotlight

The Best Way to Learn Trading (Part 1)
One of the most popular ways of learning trading is via trading books. As a method of trading instruction, trading books have several advantages but also a few disadvantages, and unfortunately there is one disadvantage that has the potential to outweigh all of the benefits ... find out if books are the best way to learn trading

		More Topics
		Trading Basics

Profile of the Topix
The Topix futures market is based upon the Topix stock index, which is the primary stock index of the Tokyo Stock Exchange (TSE) in Japan. The Topix stock index consists of the 1728 companies (as of February 10th 2009) that are listed in the Tokyo stock exchange's first section (the largest and most actively traded companies that are traded on the TSE) ... find out about the Topix

Economic Calendar With Volatility
There are several news releases from each region this week (US, Europe, and Asia). The US has six high volatility news releases, Europe has four high volatility news releases, and Asia has three high volatility news releases. Markets from all three regions will probably experience high volatility and significant price movement throughout this week, with the exception of Monday for the US, as it is a holiday ... view the economic calendar

Sponsored Links

Best Moves in a Bad Economy

Save & Invest the Right Way
Find out how to beat a bear market, make smart choices, and keep your cool even when the economy is unpredictable.

Day Trading Ads


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About Las Vegas Travel: Is This The Worst Vegas Hotel Story?

2009-02-17T13:36:00.000-08:00

	Las Vegas Travel

In the Spotlight | More Topics |

	from Zeke Quezada We all here stories about bad hotel stays. Does yours top Caddy's recent stay at the Flamingo Las Vegas? Have you had an experience that makes other people wonder if you are lying?

In the Spotlight

Flamingo Hotel Review by Reader Caddy
According to Caddy, The hotel was not ready for a big rush of guests and could use a major face lift. Have you had the same experience at the Flamingo Las Vegas?

		More Topics
		Need to Find a Cheap Hotel in Las Vegas? Compare Rates on Hotels in Las Vegas Write a Review of a Las Vegas Hotel

Details on the Flamingo Las Vegas
Get a bit more info on the Flamingo Las Vegas. Personally, I am a fan of the Flamingo Las Vegas but i have also seen plenty of the things that Caddy speaks to.

Flamingo Las Vegas Reviews by Readers
Plenty of people have commented on the Flamingo Las Vegas, find out what they are saying.

Sponsored Links

Best Moves in a Bad Economy

Save & Invest the Right Way
Find out how to beat a bear market, make smart choices, and keep your cool even when the economy is unpredictable.

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About Personal Insurance: Free Dental Care Clinics

2009-02-17T13:28:00.000-08:00

	Personal Insurance

In the Spotlight | More Topics |

	from Bobbie Sage

In the Spotlight

Free Dental Care Clinics
What a great resource and a great way to give back! Dentists across the nation will be holding "free dental care" days in conjunction with Dentistry from the Heart....read more

		More Topics
		Long Term Care Insurance: Policy Basics, Savings, News and More Recreational Vehicle and Motorcycle Insurance Information Watercraft / Boat Insurance: Policy Information, Articles, Savings... Dental Insurance: Articles, Policy Information, Savings... Personal Property and Valuable Articles Insurance & Information Insurance Glossary Help! I Need Health Insurance

Weekend Insurance Tip: Know Your Choices in Dental Insurance Plans
Everyone needs dental care. Unfortunately, not everyone knows there are a variety of ways to pay for a dentist and dental care. There are more choices than just traditional dental...read more

President Obama is Coming to Elkhart, IN but the Uninsured Don't Have to Wait for Free Health Care
President Obama has plans to come here, Elkhart, Indiana, my hometown, to promote his economic stimulus plan. Elkhart, Indiana is his first stop because our unemployment rate is currently...read more

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Best Moves in a Bad Economy

Save & Invest the Right Way
Find out how to beat a bear market, make smart choices, and keep your cool even when the economy is unpredictable.

Personal Insurance Ads


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About Investing for Beginners: The Housing Tax Credit and Taking Advantage of the Recession

2009-02-17T09:36:00.000-08:00

	Investing for Beginners

In the Spotlight | More Topics |

	from Joshua Kennon

In the Spotlight

The Housing Tax Credit and Taking Advantage of the Recession
This week has been crazy. My family, through one of its operating companies, has decided to open a new luxury pen retail store selling upscale writing instruments such as...read more

		More Topics
		Financial Ratios Financial Calculators Investment Research Investing 101 Stocks, Options & Warrants Beginner's Corner How To

The Types of Companies to Invest In During a Crisis
During this crisis, access to funding is a problem because banks are in desperate need of capital and canÂ't take risks that in ordinary times would be prudent. As a...read more

Owning Geese Versus Building Up a Nest Egg
I read somewhere that the middle class thinks in terms of building up a nest egg, while the rich think of acquiring, managing, and establishing geese that lay golden eggs....read more

Sponsored Links

Best Moves in a Bad Economy

Save & Invest the Right Way
Find out how to beat a bear market, make smart choices, and keep your cool even when the economy is unpredictable.

Investing for Beginners Ads


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About Taxes: Reporting Investments

2009-02-17T09:26:00.000-08:00

	Taxes

In the Spotlight | More Topics |

	from William Perez Brokers should be mailing out their year-end tax reports on or before February 17th. These tax documents are a bit later this year, and hopefully they will be more accurate than in previous years when many brokers had to issue corrected statements.

In the Spotlight

Capital Gains and Losses
Sales of stocks, bonds, and mutual funds are reported as capital gains and losses. Investors will also need to know their cost basis in the securities, and many brokers report this information in a separate gain/loss report.

		More Topics
		When is Interest Tax Deductible? Tax Breaks of Homeowners Reporting the Rebate Recovery Credit Lower Your Taxes Tax Debts & Amnesty File an Extension Tax Deadlines

Deductible Investment Expenses
Investment advice, margin interest, and other investment related expenses may be tax deductible, as Joshua Kennon reminds us. Don't overlook safe deposit box fees, tax preparation charges, and IRA custodial fees you paid out of pocket, as those are potentially deductible too.
- Beginner's Investing Guide Joshua Kennon

Capital Losses and the Wash Sale Rule
The investors I've worked with this year so far have lost money on their trades, sometimes a lot of money. Capital losses offset capital gains. Any net loss is deductible, but the deduction is limited to $3,000 for the year. The rest carries over to offset next year's gains. That being said, some losses are deferred if substantially the same security is repurchased within 30 days of selling.

Sponsored Links

Best Moves in a Bad Economy

Save & Invest the Right Way
Find out how to beat a bear market, make smart choices, and keep your cool even when the economy is unpredictable.

Tax Planning: U.S. Ads


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ProBlogger - Latest Posts

2009-02-17T06:45:00.001-08:00

ProBlogger - Latest Posts

If Your Blog Died Today…. What Would It Be Remembered For?

Posted: 17 Feb 2009 06:08 AM PST

If your blog were to die today - how would it be remembered?

Here’s a little 2 part exercise that might be fun (although slightly morbid) - and hopefully insightful. You’ll need half an hour or so to do it properly.

1. Write an obituary for your blog 10 years in the future

Project yourself forward 10 years, imagine that at that point you decide to end your blog having achieved everything that you want to achieve with it and write a short obituary about your blog as you’d like other people to have seen it to that point.

Keep in mind that your blog has been as successful as it can be and you’re ending it at the peak of its game.

What do you want people to say about your blog?
How do you hope it will have been perceived?
What will people miss about it the most?
What ground has it broken?
What has it achieved?
How has it helped people?

Take 10 minutes to write this obituary and dare to dream big.

2. Write an obituary for your blog as it stands today

OK - back to the present. Lets just say that you blog ended today. Perhaps it was hacked, perhaps you just decided to delete it or perhaps your server died and you didn’t have a backup - the reason doesn’t matter - the exercise remains the same.

Write an obituary for your blog as you think others see it now.

What would they say about it?
What would people miss about it?
What has it achieved?
How has it fulfilled a need or service in people’s lives.
What ground has it broken?

This exercise is one I did a few years back in another context and it was a powerful and motivating exercise. The key to it is to look at the two obituaries (the one you want people to write in the future and the one that people would write now - and to compare them and to sit with the differences.

The reality is that most of us have not yet achieved what we want to achieve with our blogs - however the question is, are we moving in the right direction to make our dreams a reality?

Many bloggers that I talk with have grand dreams and hopes - but their day to day blogging doesn’t take them closer to them.

Once you’ve compared your two obituaries - the next step is to start to put together some concrete steps that will enable you to move from the present reality to the dream for your future. These sorts of dreams don’t just happen - rather they are the result of taking daily steps towards your goals.

If you’d like to share your obituaries (or at least what you discovered in writing them) in comments below I’d be interested to see what you come up with.

Share This

Learn how to Launch the **** out of your E-Book

Posted: 16 Feb 2009 01:49 PM PST

While many bloggers are monetizing blogs with direct methods like advertising and affiliate programs another method that more and more bloggers are making good money by selling their own e-books. Today Jade Craven of The Prolific Writer reviews a new resource that is written to help bloggers wanting to do exactly that - How to Launch the **** Out of Your Ebook.

Dave Navarros prelaunch of his latest ebook was so successful that he had to delay the official launch. Why? He was too busy earning thousands by coaching others on how to launch the **** out of their ebook.

This review examines the five modules of this workshop and gives you the foundations of how you too can conduct a killer product launch.

Module 1: Analyzing the market for your ebook

Most internet marketers know the basics of researching a niche and ascertaining competition. Fortunately, the authors were aware of this and kept it short.

Put simply – the one purpose of this chapter is to give you the tools to ascertain whether there is a market willing to pay for your product. This point seems obvious, but is one that is often ignored. People get swept up in the excitement of product creation and don't bother questioning if there is even a demand for it.

Its unlikely established bloggers will discover new methods, but it did allow me to view the research in a different context.

Module 2: Finding and Wooing buyers.

This module contains two steps that would be second nature to many Problogger readers:

Make Your Blog Attract Your Target Audience
Drive New, Targeted Readers To Your Existing Blog

The emphasis is on creating relationships with your prospects "far in advance of your product going on sale."

The tips included:

Using twitter and social media
Prolifically commenting on other blogs within the niche
Guest posting on other blogs
Using forums.

I was disappointed in that they didn't provide any guidance in how these methods compliment each other. While it is beyond the scope of the ebook to provide comprehensive networking advice, I have found that repeated exposure to an audience – via all the methods listed above – is what converts the best.

If you find the information too basic, Dave and Naomi also included a section on how to leverage your existing blog.

Module 3: Setting Up Your Mailing List

This module alone was worth the $97. It showed me how to set up an email list that feels ethical. It is explained how to segment your list and create a positive audience that likes being sold to. Dave also gives the foundations of setting up the list so as to continue to woo the reader.

It was during this chapter that I really started getting excited about the possibilities available during aproduct launch.

Module 4: Writing Your Ebook

I've tried writing an ebook before. I gave up immediately because I had no plan, and no focus. This module made me realize the many ways I went wrong and gave a solid blueprint for successful product creation. I learned how to:

Create an killer ebook outline
Develop a work schedule you can stick to
Get others to help you out with the editing.

Naomi and Dave provided their own perspective when it came to creating a product. Some of it is conflicting, but it helped to show you that you have to develop your own style during the planning and writing stage.

Module 5: Launching Your Ebook

It's in this module that everything in the previous chapters comes together. Dave provides a complete framework for the entire launch process. He discusses:

How to make your first batch of money during the presale
How to build up the buzz around your product and increase your mailing list
How to organize the content for your mailing list
Ongoing ways of earning money after your launch.

The information is rock solid and much of it is also relevant to someone who is trying to launch a successful blog.

For instance, in the section on getting big names to review your book, he suggested that you "find out who their online friends are and focus some attention on building them up."

I have personal experience of this working. Recently, Darren hopped on twitter, asking his followers what they were blogging about. I replied instantly, raving about this awesome product I was about to review. It's that review your reading now. I turned from an impressed consumer to product evangelist just by the full attention Dave gave me in a couple of tweets.

Would I recommend it?

I was that impressed by this product that I immediately brought another of Dave's products – and have the intention of buying more from both him and Naomi.

I would recommend this book to anyone who plans to release an information product. New bloggers can learn how to optimize their blogs to woo potential customers. Established bloggers can discover a launch method that resonates with market savvy audiences

If your unsure, you can check out his information for free at his new blog, The Launch Coach. The information is top notch and is a clear example of how to effectively launch a new product.

In conclusion.

I tweeted Dave immediately after purchasing this product, thanking him for changing my perception of an entire industry. He replied by saying that he "wants to make ebooks fun again."

He did. You can do the same by reading the ebook.

Read more reviews and posts from Jade at her blog The Prolific Writer.

Share This

(open now, Filsaime Invite Bonus) final notification - Kern Mass Control Selling out by 10 am EST

2009-02-17T02:55:00.001-08:00

(now or never)

Hey Raja

At midnight tonight...

...Frank Kern left me a message and told
me to let you know he sold 2080 of the
2500 units in the first 11 HOURS

... he also told me to tell you that
he feels he will be SOLD OUT by 10 AM EST
today (Tuesday)

There is still time to get my bonus...

Look, if I had more time I would write more
but the best thing to do is just go to my
VIDEO BONUS and see if there is still time.

http://videostreamservice.com/kern.html

Thanks,

Mike Filsaime

PS - This is the deal. I woke up at 5am and
checked my iPhone and saw the message from
Frank asking me to send 1 last email so you
may have a chance to be part of this group.

I woke up out of bed early to send you this
message.

I know MOST of you will see SOLD OUT by the
time you read this email. I apologize if it
got to you late but I am doing my best to
let you know with this courtesy reminder email.

I really hope to see you at my BONUS DAY in
San Diego and take you out to dinner. Just
see my VIDEO BONUS for details.

http://videostreamservice.com/kern.html

...me, I am getting back to bed. I am sure
buy the time I wake up it will be SOLD OUT.
And yes, if you want to know how Frank Kern
sells $5 million in sales in 24 hours, it
must be 'Mass Control' ;)

---------------------------------------------------------

BRAND NEW- Be the first to see. Mike Filsaime's NEW
http://InstantAffiliateWebsite.com

Now Open Again...
http://the7FigureSecrets.com/

Empower Your Affiliates Now...
http://AffiliatePageDominator.com/

Get your free website graphics - I made them for you.
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Here is a list of every tool I use to run my business.
http://www.the-resource-report.com/

Don't Have a List? Why Not?
Get one Today at http://ListDotCom.com

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Then you need http://PayDotCom.com

Discuss Marketing
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About Stocks: Stock Market Often Leads Economy in Rebound

2009-02-16T20:21:00.000-08:00

	Stocks

In the Spotlight | More Topics |

	from Ken Little President Obama will sign the massive economic stimulus bill Tuesday, marking the most expensive piece of legislation in history. Passage of the bill was split on ideological lines and many questions remain. However, the most important one is: What's the worst that can happen? If the bill is too large as critics charge, we will face huge deficits and inflation - certainly bad circumstances, but not insurmountable. If the bill is too small, we will face huge deficits, inflation and a stagnant economy. Of those two choices, the latter is far worse. The odds of getting a Goldilocks bill (just right) are slim and none.

In the Spotlight

Stock Market Often Leads Economy in Rebound
Despite the terrible circumstances that grip the economy and the stock market, I believe we will pull out of this mess. The only question in my mind is when it will happen.

		More Topics
		Bonds Market News Evaluating Stocks for Investment Using Research Tools Investing Strategies FAQ on Stocks and Investing Introduction to Stocks

Diversify Your Stocks Correctly to Avoid Losses
You have probably heard how important it is to diversify your stock holdings - don't put all your eggs in one basket. This is good advice, but you need to be thoughtful about diversification.

Understanding Dividend Yield
Not all of the tools of fundamental analysis work for every investor on every stock. If you are looking for high growth technology stocks, they are unlikely to turn up in any stock screens you run looking for dividend paying characteristics.

Sponsored Links

Best Moves in a Bad Economy

Save & Invest the Right Way
Find out how to beat a bear market, make smart choices, and keep your cool even when the economy is unpredictable.

Stocks Ads


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About Small Business Info: The Power of Awards Marketing

2009-02-16T13:21:00.000-08:00

	Small Business Info

In the Spotlight | More Topics |

	from Darrell Zahorsky Oscar night is a big day for Hollywood producers, actors, and directors. The elusive dream of winning an Oscar is a big boost for all winners. Does your small business know the value of winning business awards? Every year, I judge The Stevie Awards known as The Oscars for the business world. Companies of all sizes enter but even the smallest business has a chance of winning. The majority of businesses don't enter business awards leaving the competition open to the savvy few who know the credibility and boost to their business from a single victory. This week discover how business awards and publicity can aid your company.

In the Spotlight

Take Your Small Business to the Oscars
An overlooked tool in your marketing toolbox is corporate awards or business awards marketing. Marketing consists of many techniques and channels from advertising and direct response to radio and trade shows. Take your small business to new levels by entering corporate awards.

		More Topics
		Getting PR in Your Town Tooting Your Own Horn Getting Free Radio Promotion 10 Differences Between Advertising and Public Relations Building All-Year Publicity Publicity Mistakes Oscars: Bringing the Red Carpet Home

Become a Recognized Expert
There are millions of small businesses vying for our attention. Yet, because the marketplace is more discriminating and skeptical, it's hard to get noticed. To enjoy the greatest return on your marketing efforts, you need to rise above the crowd. You need an edge over the competition. In short, you need to become slightly famous by establishing an expert reputation.

10 Point Business Award Marketing Checklist
Congratulations. Being a business award winner or nominee presents new opportunities to outrank competitors, drive sales, and boost staff morale. Here is a checklist to maximize your business award return.

Sponsored Links

Best Moves in a Bad Economy

Save & Invest the Right Way
Find out how to beat a bear market, make smart choices, and keep your cool even when the economy is unpredictable.

Small Business Information Ads


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Partner Offer: Eliminate Performance Review Hassles

2009-02-16T10:43:00.000-08:00

	Entrepreneurs

We hope you've been enjoying your weekly subscription to About Entrepreneurs. Below, you'll find a great offer from one of our advertisers that we hope you find valuable. Thanks for subscribing.

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About Online Business / Hosting: U.S. Freelancers Taking Back Outsourcing Marketshare

2009-02-16T10:29:00.000-08:00

	Online Business / Hosting

In the Spotlight | More Topics |

	from Gregory Go

In the Spotlight

U.S. Freelancers Taking Back Outsourcing Marketshare
The freelance marketplace oDesk posted an interesting article on their blog -- Freelance Job Growth Accelerates in the U.S. -- that highlights some stats on freelance/outsourced work going to...read more

		More Topics
		Web Hosting Building Your Website Getting Traffic / Online Marketing Search Engine Optimization & Marketing Day-to-Day Operations of an Online Business Hiring a Web Designer 6 Business Copywriting Tips

How to Use LinkedIn to Get a Job
Guy Kawasaki has posted a very helpful 10 point article on how to use LinkedIn. All excellent tips that is timely in this job market. In these kinds of...read more

Amazon and Craigslist Batter eBay from Both Sides
eBay has reported that for the first time ever, their 4th quarter revenues fell from the previous quarter. eBay is being squeezed from both sides. In fixed price listings, buyers...read more

Sponsored Links

Best Moves in a Bad Economy

Save & Invest the Right Way
Find out how to beat a bear market, make smart choices, and keep your cool even when the economy is unpredictable.

Online Business / Hosting Ads


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AS PROMISED - OPEN NOW (Filsaime Mass Control Private Bonus Invite)

2009-02-16T10:20:00.001-08:00

( this will go fast )

Hey Raja

Here is my bonus for KERN (head over quickly)

http://videostreamservice.com/kern.html

Thanks,

Mike Filsaime

PS - Franks stuff always sells fast but even faster
is the limited number of bonuses I can offer as I
only have 25 seats to offer bonus. Video explains.

---------------------------------------------------------

BRAND NEW- Be the first to see. Mike Filsaime's NEW
http://InstantAffiliateWebsite.com

Now Open Again...
http://the7FigureSecrets.com/

Empower Your Affiliates Now...
http://AffiliatePageDominator.com/

Get your free website graphics - I made them for you.
http://FreeMarketingGraphics.com/

Here is a list of every tool I use to run my business.
http://www.the-resource-report.com/

Don't Have a List? Why Not?
Get one Today at http://ListDotCom.com

Need an Army of Affiliates?
Then you need http://PayDotCom.com

Discuss Marketing
http://MarketingDotCom.com/forum/

See what others say before you even THINK of making
another purchase for a product online
http://MarketingProductReview.com

See What I am Doing now:
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(Follow me and get a Gift sent to your direct message box
at twitter)

Follow me on Twitter and I will Follow You!

Here Is A VIDEO Of How I Built My Online Business?
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---------------------------------------------------------

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About Job Searching: Strategies for Surviving a Layoff

2009-02-16T06:29:00.000-08:00

	Job Searching

In the Spotlight | More Topics | Top Picks |

	from Alison Doyle Layoffs, are unfortunately, in all the news. It seems like there are more companies laying off more employees every time you turn around. What should you do if you lose your job? It's certainly not easy. There are steps you can take to help get through a layoff, and even ways to use a layoff to your advantage.

In the Spotlight

Surviving a Layoff
Here are strategies and suggestions for surviving a layoff from About.com's Guide to Human Resources Susan Heathfield, About.com's Guide to Career Planning Dawn Rosenberg McKay, About.com's Guide to Financial Careers Mark Kolakowski, and myself.

		More Topics
		Career Building Cover Letters Curriculum Vitae Interviews - Interview Advice, Tips, and Techniques Job Applications Job Applications Job Listings

Pink Slipped? How to Handle a Layoff
Have you been pink slipped and lost your job? Pink Slip is an interesting - and symbolic - term, and I tried to research where it came from. I had thought maybe layoff notifications in the days of paper were pink, but it appears that there isn't a definitive answer as to the origin of the term, other than it's been used as long as anyone can remember.

Networking in a Competitive Job Market
When times are tough, it's important to remember the basics. The internet isn't a replacement for your job search, recruiting efforts, connecting, selling, or whatever it is you use it for. It's an enhancement and only that.

Sponsored Links

Top Picks - Women's Interview Suits from your Job Searching Guide

The perfect interview suit will help you look sharp and feel confident, which are essentials at any interview. An interview suit that makes you look professional will make a good impression on your potential employer and may help you get the job! The top five women's suits that are stylish but still professional are highlighted below.

1) Tahari by Arthur S. Levine Skirt Suit
This women's suit is professional and flattering, a great choice for any interview. A sleek skirt is paired with a slimming blazer, and the result is a sharp suit that will make a great first impression on your employer.

2) Three Piece Skirt Suit
This interview suit is professional and will keep you looking sharp, yet it never sacrifices style elements. Designed with a superior fit, your potential employer will notice how professional and appropiate this suit is - and good first impressions are excellent in helping you secure a job!

3) Jones New York Collection British Blazer
I know this isn't a suit, but, this Jones New York Blazer will never go out of style and will also be a prime element in your business wardrobe. Designed in a classic style and made with soft wool, this blazer will be superb for any interview outfit when paired with demure pants and simple, professional shoes.

Best Moves in a Bad Economy

Save & Invest the Right Way
Find out how to beat a bear market, make smart choices, and keep your cool even when the economy is unpredictable.

Job Searching Ads


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ProBlogger - Latest Posts

2009-02-16T05:27:00.001-08:00

ProBlogger - Latest Posts

5 Ways to Make an Empty Ad Slot on Your Blog Work For You

Posted: 15 Feb 2009 07:18 AM PST

Yesterday I published a guest post here on ProBlogger that gave 7 Reasons to not have Empty ad Spots on your Blog. Today I want to build on this post and give you 5 alternatives to simply removing an empty ad slot from your blog.

Removing the ad is one valid option (especially if you already have a lot of ads) but it isn’t the only option. There are other ways of using the slot to either to earn an income or do something else to build your blog.

When I have an empty ad spot on one of my blogs I generally do one of these five things:

1. Put up an ‘advertise here’ Ad

As Ben says I would only want to have one of these showing per page. Too many of them looks a little desperate. However having one of them shows you’ve got an empty spot and calls potential advertisers to action. I link this ad to an ‘advertise with us’ page that outlines how people can purchase advertising on the blog.

2. Run an Affiliate ad

Just because you don’t have a paid advertisement doesn’t mean you can’t monetize the position. I recently had a spare ad spot on my Twitip Twitter Tips blog (the sidebar one which is now sold) and instead of an ‘advertise here’ ad I slotted in a large ad for a resource that I’d previously recommended on the blog called the ‘Twitter Survival Guide‘.

I was a little dubious about whether it would convert as I usually find affiliate programs work best within a post (as I’ve written in this post on affiliate programs) - but at the end of the month realized that the affiliate program had earned me about 80% of what selling the ad to an advertiser would have - it was a great way to earn something from the position while I negotiated the next advertising deal.

3. Run an Ad Network Ad

Another way to make at least some money from an empty ad spot is to consider placing an ad from another ad network. I generally start with AdSense or Chitika - depending upon the blog and then will begin to experiment with other ad networks to see what converts.

While these ad network ads might not earn you as much as a private ad sale (although they might) they can actually be quite worthwhile using because they’ll give you information on how well an ad spot works and what it earns. This information can actually be helpful in selling future ads in that spot.

4. Run an Internal Ad

Another option that I use quite a bit is tocreate my own ad for a section of my blog that I want to drive traffic to. For example - currently here at ProBlogger in my sidebar I have an empty ad spot halfway down the page. If you scroll down there you’ll see that at the moment I’m putting an internal ad into the slot for the ProBlogger Job Boards. In effect I’m advertising my own site (or a section of it) to my own readers. Other internal ads that you might run would include:

Ads for your blogs newsletter
Ads for your RSS feed
Ads for a category
Ads for a ‘sneeze page‘
Ads for a forum area
Ads for one of your best posts
Ads for a competition you’re running
Ads for your business or a service that you offer
Ads for a series of posts that you’ve run
Ads for an e-product or resource that you’ve developed
Ads for your Twitter or account or some other social media connecting point

Essentially any important part of your blog is a good place to drive readers to - particularly if it is something that will drive revenue or increase reader stickiness /loyalty.

5. Swap Ads with another Blogger

I don’t do this one these days but another option is to do a deal with another blogger and arrange for them to show an ad for your blog in their empty ad spot and for you to show an ad to their blog in your empty slot. This way you’re promoting another blogger in your niche and hopefully expanding your readership by the traffic that they send you. This would work best when you do it with a relevant blog to your audience.

Another variation that is a combination of this and option #4 above is to do it with another of your own blogs (if you have more than one). Many blog networks do this - they run ads for other blogs in their stable of blogs in the hope of cross promoting and driving traffic from one blog to another.

What do You Do with Empty Ad Slots?

I’m certain that these are not the only 5 things to do with empty ad slots and am keen to hear what you do with them?

Tags: Advertising

Share This

you have an audio post card from Kern and Filsaime

2009-02-15T20:22:00.001-08:00

Hey Raja

Just go here:

http://AudioPostcard.com-review.us

Thanks,

Mike Filsaime

---------------------------------------------------------

BRAND NEW- Be the first to see. Mike Filsaime's NEW
http://InstantAffiliateWebsite.com

Now Open Again...
http://the7FigureSecrets.com/

Empower Your Affiliates Now...
http://AffiliatePageDominator.com/

Get your free website graphics - I made them for you.
http://FreeMarketingGraphics.com/

Here is a list of every tool I use to run my business.
http://www.the-resource-report.com/

Don't Have a List? Why Not?
Get one Today at http://ListDotCom.com

Need an Army of Affiliates?
Then you need http://PayDotCom.com

Discuss Marketing
http://MarketingDotCom.com/forum/

See what others say before you even THINK of making
another purchase for a product online
http://MarketingProductReview.com

See What I am Doing now:
http://TwitterMike.com
(Follow me and get a Gift sent to your direct message box
at twitter)

Follow me on Twitter and I will Follow You!

Here Is A VIDEO Of How I Built My Online Business?
http://TheHistoryofMikeFilsaime.com/
---------------------------------------------------------

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About Financial Planning: Prepare for the Unexpected With an Emergency Fund

2009-02-15T18:29:00.000-08:00

	Financial Planning

In the Spotlight | More Topics |

	from Jeremy Vohwinkle In these uncertain times, having money set aside in the event of an emergency is important. A sudden job loss, medical emergency, or unexpected home repair can create a stressful situation if there isn't enough money in the bank. When you don't have the funds set aside, you'll typically have to either cut things out of your budget, use credit cards, or borrow money from friends or family -- all of which can be tough situations. Learn how you can begin building that financial safety net.

In the Spotlight

Prepare for the Unexpected With an Emergency Fund
Life is full of surprises, but what will you rely on if you encounter an unexpected financial crisis? It could be a job loss, illness, an accident, or a number...read more

		More Topics
		Financial Planning Forums College Savings Tax Planning Insurance Financial Tools How FDIC Works How to Find a Financial Planner

Create an Automatic Savings Plan
Do you have a savings account, yet find it difficult to find money to deposit into it? This isn't an uncommon problem and most people find it hard to save. Generally when you receive income it is either directly deposited into your checking account or you go to the bank to...read more

Learn How to Make the Most of Your Savings
Where is the best place to stash your cash? Under your mattress? In a cookie jar? Your checking account? Savings account? Certificate of Deposit? With so many choices, it's easy...read more

Sponsored Links

Best Moves in a Bad Economy

Save & Invest the Right Way
Find out how to beat a bear market, make smart choices, and keep your cool even when the economy is unpredictable.

Financial Planning Ads


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[Inside AdSense] Reports being updated

2009-02-15T11:25:00.000-08:00

Yesterday, we experienced an issue which caused AdSense and Google Ad Manager reports to be delayed through the day. The issue began at 4am PST and lasted several hours, but has now been resolved. No stats from yesterday were lost, and our engineers have been working to restore your reports with the clicks, impressions, and earnings accrued from your sites. Most publisher reports have now been updated with yesterday's data, with a few accounts still catching up.

Thanks for your continued patience, and we apologize for the alarm and inconvenience caused by this reporting delay.

Posted by Arlene Lee - Inside AdSense Team

--
Posted By Inside AdSense Team to Inside AdSense at 2/15/2009 11:24:00 AM
--~--~---------~--~----~------------~-------~--~----~
Unable to view the links or images in the message above? Want to comment on this post? Visit http://adsense.blogspot.com/ .

Get tough marketing

2009-02-15T09:23:00.000-08:00

Reader

Internet marketing is a serious
business.

At the System Seminar, we've always
treated it that way.

And so have our students.

That may be why so many of them
have gone on to develop multi-million
dollar businesses.

These times especially call for
a tough minded approach to business.

Here's a SERIES of videos from one of
our most successful grads that sums up
this approach beautifully:

http://www.thesystemseminar.com/pre/irvin.html

Ken McCarthy
The System Seminar

---------------------------------------------------------
* The System Seminar March 27 - 29, 2009
The annual gathering of *serious* Internet entrepreneurs
http://www.TheSystemSeminar.com

* Home study solutions for Internet entrepreneurs
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* Serious marketing books for serious marketers
http://www.RealMarketingBooks.com

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